Explore the Elements of the Tech Purchase Process
The rules of the road to navigate the tech buyer’s journey are evolving, so we have created a guide to help you traverse the elements. Using the results of our research across tech decision-makers, this poster provides insight into the technology purchase process – who’s involved, how to increase trust, etc. – while highlighting the content types these decision-makers rely on, whether that be webcasts, podcasts or product demos to name a few.
Download this poster to learn:
- The digital transformation goals of your customers
- How tech decision-makers evaluate vendors and the technologies they're prioritizing
- Who is involved in the decision-making process and collaborating throughout the journey
- The content types and information sources tech marketers need to focus on
- What actions will make tech vendors a trusted guide and resource