IDG's latest research shows that technology marketers are looking ahead to 2017. They are focused on aligning their content with their demand generation strategies in order to personalize the experience and drive more conversion. Account-based marketing is also a priority with 42% of tech marketers saying they will increase their focus on ABM in 2017.
Download this report to learn:
|The top three demand gen priorities for tech marketers|
|Which objectives will be most critical to your strategy|
The biggest challenges with account-based marketing
|Grab your free copy of Tech Marketing Demand Generation Priorities for 2017 by filling out the form on the right.|