Free Buyer Persona: Snapshot of the Average Tech-Involved LOB Decision-Maker
Tech-Involved Line of Business (LOB) are complex individuals. IDG's global study explores the role of the Tech-Involved LOB in the purchase of IT products and services and their content consumption and needs. Understanding Tech-Involved LOB is key to an effective marketing strategy. For example, Tech-Involved LOB have different content needs depending on their mindset and time of day.
Download the example Tech-Involved LOB Buyer Persona to discover:
Emotional drivers of Tech-Involved LOB
What content matters most to Tech-Involved LOB
Role of Tech-Involved LOB in the purchase of IT products and services
Grab your free Tech-Involved Line of Business Persona by filling out the form on the right.