Free Research Snapshot: Understand Tech-Involved LOB Involvement and Impact Within Their Organization and Improve Your Marketing Strategy
Technology purchasing has changed. IT and Tech-Involved LOB are now making IT purchase decisions together. 77% of IT decision-makers collaborate with LOB on a regular basis. This changing dynamic means that tech marketers must target both IT and Tech-Involved LOB to be effective.
IDG's global study explores the role of the Tech-Involved Line of Business decision-maker (LOB) in the purchase of IT products and services.
Download the research snapshot to discover:
Tech-Involved LOB's influence over annual IT budgets
How Tech-Involved LOB carry influence throughout the IT purchase process
How targeting Tech-Involved LOB and IT maximizes buying opportunity
Grab your free snapshot of Involvement & Impact: Understanding the Tech-Involved Line of Business Decision-Maker by filling out the form on the right.