Insight Into Key Programmatic Media Buying Priorities, Challenges and Trends for 2017 and Beyond

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Programmatic ad buying is rapidly rising. Total worldwide display advertising transacted through programmatic platforms will increase from $7.6 billion in 2014 to $56.1 billion in 2019.

Despite programmatic’s growth in the technology space, there are still challenges with scale, depth and trust regarding performance of inventory, viewability and fraud. 55% of programmatic buyers say viewability is the most significant challenge for buyers in the private marketplace.

Download the research snapshot to learn: 

check_icon.png  Factors critical to success in programmatic campaigns

check_icon.png  Top benefits to executing private marketplace deals with publishers 

check_icon.png  How programmatic buyers achieve better viewability and combat fraud

Grab your free snapshot of IDG TechNetwork’s 2017 programmatic buying study, Programmatic Perspective: Accelerating Action, by filling out the form on the right.