IDG — Insights Intent and Engagement
IDG is the world’s leading technology media, data and marketing services company. We influence the most powerful tech buyers in the world — from business technologists to enthusiasts and everyone in between.
Technology is constantly evolving, with each change bringing a need for clarity. Through our websites, events and international publications, IDG provides the insights that tech buyers need to put technology to work in their professional and personal lives.
From our audiences’ declared data and their behavior, we’re able to form a unique picture of their purchasing intent, identifying high-value prospects for our marketing clients across media and demand generation.
IDG marketing services accelerates purchasing and deepens engagement, leveraging our history of creating actionable content to help audiences understand technology. We create custom content with marketing impact across digital, video, mobile, social and research, employing our intimate knowledge of our client’s goals.
Over the past 50 years, IDG has grown into a multi-billion dollar company, reaching technology audiences in 97 countries.
- Remain dedicated to our mission of providing exceptional information services on information technology
- Show respect for the dignity of each individual
- Invest in our people through training and career development
- Produce products of the highest quality
- Strive for excellence in customer service
- Keep close to our customers and qualified prospects
- Be responsive to changes in our marketplace
- Keep the corporate staff lean
- Encourage autonomy through a decentralized management style via locally
managed business units
- Foster an action-oriented “Let’s try it” attitude