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Tech & Marketing News from IDG

April 10, 2017

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CIO (4/9)

“In yet another twist to the ongoing patent and copyright infringement case between Cisco and Arista, Arista has landed a significant win that will let it once again import redesigned products to the US that have been under import embargo since January.
 
 

Bloomberg (4/7)

The world's largest search engine is rolling out a new feature that places 'Fact Check' tags on snippets of articles in its News results. The Alphabet Inc. unit had already run limited tests. On Friday, it extended the capability to every listing in its News pages and massive search catalog.
 
 

PCWorld Australia (4/7)

In a meeting this week with industry associations, Federal Communications Commission Chairman, Ajit Pai, is said to have outlined a plan that would do away with the classification of broadband providers as common carriers subject to the oversight of the FCC.

 

MediaPost (4/7)

Microsoft recently made a decision to reveal and outline the type of data it collects from its Windows 10 operating system and Edge browser in an effort to become more transparent and open with users as it prepares to roll out its Creators Update, scheduled for release Tuesday.”
 
 

Computerworld (4/7)

The lawsuit, filed Thursday, contended that the customs agency was abusing its investigative power. The customs agency has the ability to get private user data from Twitter when investigating cases in areas such as illegal imports, but this case was far from that.
 
 

Yahoo Finance (4/6)

As a Google Marketing Mix Model launch partner, Neustar will help marketers more accurately analyze how their marketing investments are driving sales and help them optimize their advertising spend across multiple brands, channels and regions.

 

 

 

 

Forbes (4/10)

“In the rush to go after the hottest influencers, brands have forgotten the most important thing: Influencer marketing is still marketing that has to follow traditional marketing rules. Millennials have surpassed baby boomers as the biggest population group, and marketers need to evolve their strategies to reach consumers in places that matter to them.

 

 

The Drum (4/10)

As of February 2016, the average organic post by a Facebook page is seen by only 11% of the company’s followers. According to a late 2015 Forrester report, only 0.22% of the Facebook followers of major brands 'engage' with organic company posts.
 
 

VentureBeat (4/9)

There’s already one large company out there that’s saved $1 million dollars doing it. The 'it,' in this case? Using a blockchain-based solution for advertising. From the way the industry is shaping up, the first technology/market in the cross-hairs of this wave of disruption is ad tech."
 
 

Computerworld (4/7)

Researchers from Palo Alto Networks found a new malware program dubbed Amnesia that infects digital video recorders through a year-old vulnerability. Amnesia is a variation of an older IoT botnet client called Tsunami, but what makes it interesting is that it attempts to detect whether it's running inside a virtualized environment.
 
 

Adweek (4/7)

“Online advertising and marketing data points were aplenty this week, from the Pepsi fiasco to the rise of marketing influencers. Here are eight digital marketing stats that particularly grabbed our attention.

 

 

 

eMarketer (4/10)

Recent research suggests there’s an increased interest in cross-channel measurement and attribution this year, edging ahead of former go-to tactics like general audience analytics and programmatic media buying. Almost 60% of US digital marketing and media practitioners said they expect to be engaged in cross-channel measurement and attribution.
 
 

eMarketer (4/10)

In the latest episode of eMarketer's 'Behind the Numbers' podcast, analyst Cathy Boyle discusses trends in digital ad pricing, and where prices are rising most dramatically."
 
 

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