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Tech & Marketing News from IDG

April 14, 2017

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CIO (4/13)

The iPhone-maker is prepared to make a direct investment of several billion dollars in Toshiba Memory for a stake of 'several tens' of percent, Japanese public broadcaster NHK reported in its lunchtime news. The report said Apple is also considering a joint bid with Foxconn Technology, which manufactures the iPhone.

 

MediaPost (4/13)

The appointment comes just a month after the holding company said it was combining its media and creative operations under a single P&L as part of its so-called 'Together Strategy.' The goal is to create what it says will be a more 'client-centric' model.
 
 

VentureBeat (4/13)

The amount, shared in Microsoft’s biannual transparency report, was more than double what the company said it received under the Foreign Intelligence Surveillance Act (FISA) during the preceding six-month interval, and was the highest the company has listed since 2011, when it began tracking such government surveillance orders.

 

Adweek (4/13)

Tribune Media has also axed its planned relaunch of Television Without Pity, which Tribune Media took ownership of after NBCUniversal, its previous owner, shut down the site in 2014. Among the departing employees is chief product officer Josh Cogswell who was hired in 2015 to set digital strategy.
 
 

Bloomberg (4/13)

The ads, which were printed Thursday by dailies including the mass-selling tabloid Bild as well as Sueddeutsche Zeitung and Axel Springer SE’s Die Welt, contains 10 tips how users can identify news as fake. 'Fake news can be identified as such,' the ad reads, which will also be appearing in Der Spiegel’s print and online product.

 

 

 

 

MediaPost (4/13)

The key question: Are you getting to your bottom line? Even the most robust of email strategies can be ineffective and in need of tweaking, says Tirone. Proving the effectiveness of content’s value may keep the marketing budget purse strings open at the C-suite level.

 

 

The Next Web (4/13)

Last month, a report suggested Apple might try to use TouchID on the rear of the device, instead of the under-screen solution that has long been rumored. Now iDrop News – whose source is someone who allegedly 'spoke with a Foxconn employee' – believes Apple is actually still testing both ideas.
 
 

Adweek (4/13)

Condé Nast is filling roles for designers, visual editors and motion-graphics specialists to work with each publisher’s editorial team. 'They’re going to be getting new resources to complement the team—the creative team or the brand can decide how they allocate the new work,' Starker said.
 
 

Adweek (4/13)

MediaMath will also offer such publishers’ top-priority inventory while, separately, giving media buyers better transparency into where ads are served at the URL level. The Curated Market involves partnerships with data companies Integral Ad Science, DoubleVerify and Peer39 to create better ad opportunities.
 
 

Adweek (4/13)

Earlier this week, Instagram added yet another Snapchat-like feature to its platform by including disappearing photos and videos in direct messages, which now has 375 million people using it on a monthly basis—up from 300 million in November.

 

 

  

Computerworld (4/13)

Shipments of devices like sensors and nodes that detect pedestrians and traffic and measure water and air pollution are expected to hit 202 million devices globally this year, then grow to 1.4 billion by 2026, IHS Markit said in a report released Thursday.
 
 

eMarketer (4/13)

Paid search spending—the largest segment of digital ad spending, with a 48% share—rose 15% to £4.99 billion ($7.63 billion). Display ad spending rose 26% to £3.77 billion ($5.76 billion). Classified ad spend grew 8% to £1.48 billion ($2.26 billion).

 

 

eMarketer (4/12)

March 2017 research from Vistaprint Digital found that roughly half of US internet users surveyed said they would most likely be left with a bad impression if a small-business website had outdated contact information. And almost as many respondents said they would have a bad impression of a site that provided no address, directions or business hours.
 
 

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