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Tech & Marketing News from IDG

April 20, 2017

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The Drum (4/20)

Management consultancy Accenture has shifted its media buying and planning account from MEC to UM, a division of IPG Mediabrands. UM joins a roster of agencies which includes TBWA Worldwide, DigitasLBi, Landor and Interbrand as Accenture looks to create an 'integrated, cross-channel approach.'

 

VentureBeat (4/20)

Cloudyn has raised more than $20 million since its inception, including an $11 million round back in 2015, and claims some big-name clients, such as Hewlett Packard Enterprise (HPE) and Ticketmaster.
 
 

Adweek (4/20)

Charter’s clients will be able to use what the industry calls addressable advertising, which constitutes targeting based on household purchase data, including what people buy from consumer packaged goods, retail and auto categories.

 

MediaPost (4/19)

Sources tell The Wall Street Journal the ad-blocking feature could be switched on by default and filter out ads its algorithms deem to be a "bad experience for users" as they traverse publisher sites. The Coalition for Better Ads released a list of ad standards in March that could provide a template for defining a bad experience.
 
 
 

Bloomberg (4/19)

Qualcomm Inc., the biggest maker of chips used in mobile phones, said a push into new markets such as automotive and connected devices bolstered sales in the second quarter, helping relieve concerns that growth will be hurt by legal challenges in its licensing business.

 

 

 

 

Digiday (4/20)

Facebook’s news feed algorithm changes have been part of publishing reality for many years. But to Matt Karolian, director of audience engagement at The Boston Globe, 'last month was probably the worst we’ve had in reach in about a year. The fact everyone else is seeing it is a little bit troubling.'

 

 

Adweek (4/20)

Typically speaking, real-time bidding—an impressions-focused form of programmatic that can often lead to brands either appearing alongside questionable content or, worse, falling victim to ad fraud—is on the decline, eMarketer reported this week. 
 
 

Digiday (4/20)

“'Many of our clients are deprioritizing Snapchat,' said Tom Buontempo, president at Attention, KBS’s social media arm, who declined to provide names of specific advertisers but whose clients include BMW, Carvel, Novartis and Spotify. 'It’s no secret that Instagram has Snapchat in the crosshairs.'”
 
 

The Drum (4/20)

For brands selling both to consumers and business buyers, B2B advertising works as a supplement to consumer advertising – it is not the main focus. In one recent study for a client, 86% of business decision-makers saw the brand’s advertising overall, with 85% seeing the consumer campaign and 29% seeing the B2B campaign.
 
 

Network World (4/19)

Amazon CTO Werner Vogels took the stage at the company’s AWS Summit Wednesday to announce a smorgasbord of new features for Amazon Web Services. The functionality included new billing for software-as-a-service applications, a new continuous integration tool, and enhancements to the company’s database services.
 
 

Network World (4/19)

The package includes a certification-level offering for what’s known as a client advocate or a Customer Success Manager. The other certification has to do with helping business professionals learn how to build and transform corporations into the digital environment.
 
 

VentureBeat (4/19)

Email marketing is in for a complete overhaul. With AI, email marketing isn’t limited to rule-based triggers but has evolved into a means of more in-the-moment personalization. AI has filled in the missing gap between traditional shopping and online shopping with 1:1 personalization.

 

 

  

MediaPost (4/20)

“Email marketing ranked as the top digital marketing channel for ROI for the third consecutive year, according to the 2017 Econsultancy/Adestra Email Marketing Industry Census, a poll of over 1,200 global marketers.
 
 

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