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Tech & Marketing News from IDG

April 26, 2017

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Bloomberg (4/26)

The company reported a decline in quarterly revenue for the first time since it went public in 2013, but sales, at $548 million, were higher than the $509 million analysts predicted. The shares surged as much as 13 percent in early trading.
 
 

VentureBeat (4/26)

When it comes to data and privacy, rules in the EU are still somewhat fractured across the 28 member states. The Hamburg commission governs German users, and the ruling made it quite clear the commission believes there is no legal rationale for allowing Facebook to share the information.

 

Politico (4/25)

Patrick Steel, an investment banker for the past 16 years at the firm of FBR Capital Markets & Co., has been named POLITICO's next CEO. Owner Robert Allbritton, who has been filling the role since the departure of Jim VandeHei in early 2016, will return to his role as publisher and executive chairman. Steel will assume his new duties on May 8.
 
 

The Drum (4/25)

The combined offering means salespeople will be able to tap into their professional networks and increase their effectiveness, Microsoft said. The combined Microsoft Relationship Sales product will be available in July.
 
 

Bloomberg (4/25)

“European industrial companies including Kuka AG and ABB Ltd. announced partnerships with software behemoths at the Hannover Industrial Fair, as the two once separate industries are realizing the benefits of working more closely together.

 

 

 

 

Adweek (4/26)

NBC TV chairman Bob Greenblatt built a digital division with dozens of people, and began placing social producers on every NBC show 'so that we can figure out what stories we’re telling beyond just the show.' The results have been impressive: Ratings and digital have never been stronger.
 
 

Digiday (4/26)

These approaches also prevent publishers from receiving some of the criticism lobbied at past consortiums, where advertisers complained of there being 'too many cooks in the kitchen.' Here, the publishers and advertisers know who’s selling what.

 

 

Network World (4/25)

The Cognitive Visual Inspection system, as IBM calls it, pipes images from a UHD (ultra-high-definition) camera to an instance of IBM's Watson software that has been trained to detect and classify production faults in real time.
 
 

Marketing Land (4/25)

While many still maintain that social platforms are for communicating and not slinging products, others would vehemently disagree; just look at Facebook, Instagram and other networks’ efforts to integrate e-commerce options.
 
 

Digiday (4/25)

Publishers including The New York Times and The Guardian have pulled out of the fast-loading mobile articles feature. Its critics say that Facebook has to do a better job of helping them monetize and connect directly to their readers.
 
 

CIO (4/24)

Most enterprises aren’t aware of how much open source their developers use and what vulnerabilities that might expose them to. You can’t do security assessments or patch management on open source projects you don’t know you’re relying on.
 
 

 

 

 

The Drum (4/26)

The figures, contained in Gigya’s 2017 State of Consumer Privacy and Trust Survey, indicates that brands face a tough fight over the next few months to reverse such sentiments, particularly those most reliant on consumer insights to tailor their services.

 

 

MediaPost (4/25)

New data from the CMO Club and Signal paint a conflicting picture of CMO priorities and what they plan to spend to retain existing customers and make new friends. Nearly half of CMOs say they will spend between 30% and 50% of their budgets on retention and loyalty. Only 1 in 3 admit to spending between 10% and 30% of their budget to keep existing customers happy.
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