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Tech & Marketing News from IDG

April 27, 2017

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Computerworld (4/27)

The phone includes elements from the heyday of BlackBerry that aren't available on competing smartphones, including the keyboard. There's also the hub, which collects messages from numerous apps, and the keyboard can be used like the trackpad that was a prominent feature in BlackBerry phones.
 
 

Bloomberg (4/27)

While overall most malware was delivered through infected websites, increasingly criminals were turning to phishing—using fraudulent emails designed to get a user to download attachments or click on links to websites that are infected with malware—to carry out attacks.
 
 

VentureBeat (4/27)

Zeta Global, a data and analytics service for marketers, has raised a whopping $140 million in a Series F round of funding from GPI Capital and 'funds sponsored by' Franklin Square Capital Partners and sub-advised by GSO Capital Partners (GSO), the credit arm of Blackstone.
 
 

MediaPost (4/26)

In a bid to become the industry’s standard for measuring the viewability of online display, video and mobile ad inventory, comScore is offering its data free to anyone who wants it. The data will be available by the end of June via a new 'self-serve' interface via comscore.com.
 
 

Bloomberg (4/26)

FCC Chairman Ajit Pai said he would ask the agency next month to begin considering removing the strong legal authority that underpins the rules, and to take suggestions for replacement regulations. 'This is going to be a political debate that will engage millions of people,' Pai said on Bloomberg TV.
 

 

 

 

Adweek (4/27)

As new technologies advance, such as artificial intelligence used in media planning, CMOs will have an easier time connecting the dots between marketing, sales and revenue. This ability has revolutionized the role of the chief marketer and forever altered the qualifications for the job.

  

 

Adweek (4/26)

Starting this week with editor in chief Lydia Polgreen, one editor or reporter will helm @HuffPost each week, continuing to tweet the site’s best stories, as well as incorporating the beat or focus they are responsible for.
 
 

The Drum (4/26)

Because many customers have already formed opinions on their own, more than ever before marketing remains a battle for relevance, Lucas notes. With nearly 50% of the Fortune 500 companies from the year 2000 gone today, relevance is a pressing issue and more so each year.
 
 

Network World (4/26)

“Startups add oomph to open source projects like Apache Kafka, KVM and Redis. An exciting class of startups with a focus on enterprise IT are those built on open source foundations, in some cases commercializing and adding value to an already popular open source project.
 
 

Marketing Land (4/26)

Digital is a critical part of almost every company’s marketing strategy regardless of industry. The question businesses are now struggling with is: Which roles (or what people) do I need on my team to be successful?

 

 

 

eMarketing (4/26)

An April 2017 study of internet users in the UK, conducted by software company Prezi and Censuswide, found that eight in 10 respondents forgot the branded content they had seen just three days prior. But there are attributes that can help consumers remember the content they see—and they’re not at all surprising.

 

 

Marketing Land (4/26)

Mobile ad revenues jumped 77 percent year over year in 2016 to account for more than half (51 percent) of all digital ad revenues for the first time, according to the IAB Internet Advertising Revenue Report for Q4 and FY 2016.
 
 

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