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Tech & Marketing News from IDG

April 3, 2017

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Computerworld (4/3)

Apple held an 8.5 percent share of the issued share capital of Imagination as of April 30 last year. The iPhone maker said in a filing in March last year that it had discussions with Imagination about a possible acquisition, though it did not have plans to make an offer at that time.

 

The Drum (4/3)

In just under two years at Trinity Mirror, Malik has established himself as a leading personality in the sector, having positioned the national and regional publishers’ programmatic sales team as a pioneer in the UK’s programmatic media trading scene.
 
 

VentureBeat (4/1)

“Liz Hamren was the chief marketing officer at Oculus and joins Microsoft as corporate vice president of mixed reality marketing. She’ll be reporting directly to Yusuf Mehdi, the head of marketing for the Windows and devices group at Microsoft."

 

AdExchanger (3/31)

Previously, AdX would wait for all those other exchanges to submit their bids, and then give itself a chance to outbid the winner. So if Google’s exchange had two bids of $1 and $5, it would be able to beat a $4 bid from an outside exchange. Under the new auction rules, it would submit a bid of $1 (the second price) and lose the auction.
 
 

VentureBeat (3/31)

The company recently introduced cloud services; in the coming years, the company will increasingly focus its marketing attention on smarter systems like IBM Watson, as well as AWS as a whole.
 
 

The Drum (3/31)

In a statement handed to Recode Facebook said: vPalmer will be dearly missed. Palmer's legacy extends far beyond Oculus. His inventive spirit helped kickstart the modern VR revolution and build an industry.'

 

 

 

 

Adweek (4/2)

Accenture’s market capitalization is nearly $78 billion, and if a takeover premium of 25 percent is factored in, the size of the deal would be around $100 billion—more than 10 times the size of any other deal Oracle has done.

 

 

Adweek (4/2)

Digital advertising spend is actually passing television ad spend in the U.S., representing 37 percent of total media ad spend. But, within the algorithmic battle between relevance and authenticity, can brands actually be hurt? The answer is yes, and the marketers that power those brands should prepare to be the next collateral damage.
 
 

Bloomberg (3/31)

BlackBerry surpassed its target of $640 million in software revenue for fiscal 2017, achieving Chen’s goal of increasing sales from that division by 30 percent in the year. It posted profit of 4 cents a share, beating out the highest estimate from analysts, and said it would be profitable for its entire fiscal 2018, which began this month.
 
 

Network World (3/31)

An earlier Carbon Black report included stats gathered from its customers that indicated these non-malware attacks, also called fileless attacks, had grown from 3% of all attacks to 13% over the course of last year.”
 
 

B2C (4/2)

“For a lot of companies, particularly small companies and startups, Q1 can be largely spent collecting your bearings and strategizing for the coming year. This infographic walks through 7 big digital marketing trends you should keep in mind as you navigate 2017.

 

 

  

CMSWire (4/3)

It's a big reason they're failing to offer the best customer experiences, according to new research from the CMO Council and RedPoint Global. Only 7 percent of the marketers surveyed early this year say they deliver real-time, data-driven engagements across both physical and digital touchpoints. 

 

 

MediaPost (3/31)

More than a third (35%) of VR and 360-degree video companies are involved in the media and entertainment industries and 10% are focused on marketing and retail. Other areas of focus include architecture, construction and real estate, according to the study. 
 
 

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