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Tech & Marketing News from IDG

April 5, 2017

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VentureBeat (4/5)

The proposed payments are part of a privacy lawsuit that began in 2012 when consumers sued a group of social media and messaging companies, including Apple itself, over their use of an iOS feature called 'Find Friends.'
 
 

Computerworld (4/5)

Like other carriers and cloud providers, AT&T is aggressively shifting its network toward SDN (software-defined networking). As these changes are carried out across more infrastructure, they should give service providers and subscribers more flexibility and higher performance.

 

VentureBeat (4/4)

Previously Microsoft incorporated the feature into the desktop, web, and mobile versions of its Outlook email client. Now some of Microsoft’s most prominent productivity apps are getting it. When a person tries to follow a dangerous link from Word, Excel, or PowerPoint after this feature has been enabled, they’ll be taken to a warning page instead of the destination.
 
 

The Drum (4/4)

Peter Finn, founding partner of Finn Partners, said: 'This is a very important first step for us into Asia Pacific and it makes perfect sense for this move to be focused on the tech sector. Tech is our largest practice area and we are seeing great demand for marketing and communication support in Asia Pacific from our tech clients.'

 

 

 

 

Bloomberg (4/4)

Xiaomi’s revenue will probably reach $15 billion this year as the Beijing-based maker of products ranging from pens and air purifiers to TVs and smartphones adopts a new business model and fine-tunes operations, Lei, 47, said in a recent interview.

  

 

Adweek (4/5)

In all, nearly three dozen of AOL and Yahoo’s brands will be under Oath, and an advertising campaign is planned for summer. A report this week by Business Insider forced AOL to announce Oath much sooner than it had planned and prompted CEO Tim Armstrong on Monday to unveil the logo and announce the hashtag #TakeTheOath.
 
 

VentureBeat (4/4)

Brands are looking to reach their audience on Facebook because they are already investing a lot of time and effort managing their community. They’ve built up their audience and now they battle the 'pay to play' approach to get their snippet of content into the News Feed.
 
 

CIO (4/4)

Apple already uses its own CPU, and a homegrown GPU was the next logical step. The company has already developed its own storage controllers and wireless chips in a bid to cut reliance on external suppliers.
 
 

Adweek (4/3)

While almost all of the TV media companies have been rolling out their own data platforms to transact more advertising based on metrics outside of the traditional age and gender demos, NBCUniversal is making the biggest push yet to transition brands into making targeted audience buys.

 

 

 

 

eMarketer (4/5)

Email automation is a robust, seasoned marketing tactic. Marketers are using it not only to inform customers about company news, offers and promotions, but also for customer onboarding and to ask for feedback, GetResponse found. When it comes to enhancing email with more advanced automation techniques, however, marketers are not as far along.

 

 

The Drum (4/4)

While B2B marketers have more data than ever, they cannot harness it in a way that helps them market more effectively with 85% of marketers spending more time than ever managing marketing technology, at the expense of spending time engaging with customers.
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