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August 10, 2017

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Salesforce Introduces AI-Powered Image Recognition For Marketers
B&T (8/10)
“Salesforce has announced the introduction of Einstein Vision for Social Studio, delivering AI-powered image recognition directly within Marketing Cloud’s social media marketing solution. The new tool enables marketers to automate the discovery and identification of images, and respond appropriately.
 

SoftBank Fund Is Said to Invest About $2.5 Billion in Flipkart
Bloomberg (8/10)
The investment includes approximately $1.5 billion directly into Flipkart and $1 billion for part of Tiger Global Management’s stake. The deal will make the fund created by SoftBank Group Corp. Chairman Masayoshi Son the biggest shareholder of Flipkart.”


Facebook Moves Closer to YouTube and TV with New Shows, Watch Platform
Digiday (8/9)
Watch is essentially a remake of Facebook’s video tab, available online and across Facebook’s apps for mobile devices and connected TVs. It will offer a library of longer form and episodic video shows made by publishers, celebrities and digital video creators.

 

AWS Joins Cloud Native Computing Foundation to Promote Open Source Projects
VentureBeat (8/9)
The move shows Amazon’s commitment to some of the key open source technologies that are used to help run applications on AWS and other cloud platforms. AWS was the last of the major cloud providers to join the CNCF as a platinum member — Microsoft, Google, and IBM were already on board.
 

Publisher Analytics Platform Parse.ly Claims Profitability as It Raises $6.8 Million
VentureBeat (8/9)
Parse.ly, an analytics platform aimed at online publishers, has closed a $6.8 million series B round of funding led by existing investors Grotech Ventures and Blumberg Capital, with participation from Felton Group, FundersClub, and DreamIt, among other angel investors.


Neustar Announces Completion of Acquisition by Group Led by Golden Gate Capital
Business Wire (8/8)
Neustar, Inc. announced the completion of the Company’s previously announced acquisition by a private investment group led by Golden Gate Capital. An affiliate of GIC also invested in Neustar and is now a minority owner of the Company.

 

Industry Perspectives
 
Survival of the Fittest: the Ad Tech Edition
AdExchanger (8/9)
Technological advances and a narrower focus on brand safety and inventory transparency (finally) have moved the digital media needle in the right direction over the last year. But despite the forward thinking, the digitized supply chain still has too many players injecting too little value.
 

How Does Twitter Influence New Smartphone Purchases?
Adweek (8/9)
Promoted campaigns on Twitter generated a 23 percent lift in visits to mobile carrier storefronts, and Twitter users were influenced 2.4 times more than non-users by ads from mobile device manufacturers and mobile carriers.
 

Ad-Tech Execs Weigh In On Implications Of ANA Report
MediaPost (8/9)
The report, released on Wednesday, places part of the burden on marketers, noting that they need to do a better job of overseeing the production process for their ads. In addition, the report cites plenty of agency 'self-dealing' and an overall lack of transparency on pricing in ad production.
 

Condé Nast’s Programmatic Play: A Trifecta Of Brand Safety, Scale And Data
AdExchanger (8/9)
The company’s sales team also continues pushing the premium context that advertisers get when they buy on sites such as Wired, GQ, Vanity Fair and Vogue. The publisher is seeing greater traction with advertisers concerned about brand safety and content adjacency.

 
Research Insights
 
Study: Most Major Websites Have Dreadful Basic Password Security
The Next Web (8/9)
Dashlane, which produces the password manager of the same name, today published its Password Power Rankings survey. This examines the password security practices of major consumer and corporate SaaS and media services, and the results are pretty shocking.
 

Newsletters Key For Native Digital Publishers To Reach Audiences
MediaPost (8/8)
Beyond their websites, news outlets born online find email newsletters a necessary part of reaching their audiences. The report looked at 36 digital native news outlets that originated online (not the website of a legacy publication) and averaged at least 10 million monthly unique visitors in the fourth quarter of 2016.


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