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August 10, 2017

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Verizon Struggles to Sign Networks Up for Online TV
AdAge (8/10)
A plan to start selling packages with dozens of channels has slipped to fall from summer and could be put off further, said the people, who asked not to be identified discussing the private business negotiations. Executive turnover in Verizon's video team and internal discussions over the specifics of the service are behind the delay, the people said.
 

General Electric's New CEO Places $2.7 Million Bet on Company's Future
Reuters (8/10)
General Electric Co's new Chief Executive Officer John Flannery made a big bet that the industrial company's flagging fortunes will improve, buying nearly $2.7 million in GE stock, according to a regulatory filing.
 

Accenture Snaps Up Wire Stone Agency to Deepen Creative Expertise
Marketing Dive (8/10)
“Wire Stone focuses on creating integrated campaigns and immersive experiences that build brand stories, the release said. Its services include brand positioning; customer research and data-driven insights; marketing strategy, execution and promotions; creative design; and technology enablement for digital experiences.”


Toshiba Delivers Long-Awaited Earnings
BBC (8/10)
“Toshiba has met a deadline to report its long-awaited earnings results, reducing the risk that the firm will be delisted from the Tokyo Stock Exchange. The firm's troubles started in 2015 when it was found to have inflated the previous seven years' profits by $1.2bn.

 

Microsoft Announces Coco Framework to Smooth Blockchain Adoption
VentureBeat (8/10)
The framework isn’t a distributed ledger itself, but it’s designed to replace and augment parts of other blockchain software, like Ethereum, in order to accelerate transaction throughput, allow access controls for transactions, and help organizations manage governance.
 

Industry Perspectives
 
Publishers’ Alliances: Damage Control Or Potential For A Brighter Future?
AdExchanger (8/11)
They can face the 'triopoly' of Facebook, Google and Amazon with more confidence but also platforms such as Instagram and Snapchat. Where individually publishers would struggle to demonstrate dominance online, together, they offer a more attractive digital proposition to brands and media agencies.
 

Why Brands Need to Understand Personalities in Order to Leverage AI’s Potential
Adweek (8/11)
The central purpose of these AI platforms, and certainly ours, is to help brands have personalized conversations. With systems now humming, it’s not just long-term personalities we are able to quantify, but also immediate emotions like anger, fear, happiness and surprise.”
 

6 Newly Funded Tech Startups That Aim to Alter Digital Marketing
Adweek (8/10)
“Up-and-coming companies are still attracting investments because the future of business is digital, and—as artificial intelligence and mixed-reality tech grows—we’re really just getting started. With that in mind, here are a handful of notable startups that just picked up funding.
 

Brands Asked For Viewability When What They Really Wanted Was Engagement
AdExchanger (8/10)
Some technology companies took advantage of marketers’ devotion to audience targeting and did things like serving ridiculously small video ads that would never be seen. When brands realized this, they rightfully added a new viewability metric. Unfortunately, the emphasis on viewability came with a cost.

 
Research Insights
 
Digital Transformation in B2B Marketing is Slowed by the Lack of an Adoption Strategy
The Drum (8/10)
While most marketers believe new digital usages enable new types of innovation and creativity, the report found that nearly four in 10 marketers in the survey said they had no plans to embark on such a program.
 

Marketers Look To Boost Agility, Responsiveness
MediaPost (8/10)
According to 90% of the 150 brand marketers surveyed, responsiveness — or the ability to source, understand and then quickly react to feedback, preferences and needs — is important, if not critical, to the delivery of an exceptional customer experience.”


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