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August 25, 2017

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Top Stories
 
Samsung Heir Gets 5 Years for Scandal That Toppled a President
Bloomberg (8/25)
While the ruling casts doubt over Lee’s return to the conglomerate his grandfather founded almost 80 years ago, the business is doing well, with Samsung Electronics Co. posting record earnings and its shares rising 30 percent this year, outperforming the benchmark Kospi.
 

Infosys Ex-CEO Nilekani Returns to Steer Troubled Tech Icon
Bloomberg (8/24)
The appointment of Nilekani, 62, has been unanimously approved and is effective immediately, the company said. It now falls upon him to steer Infosys through choppy waters ahead. The company confronts seismic changes in the industry it helped pioneer.
 

WeWork Confirms Massive $4.4 Billion Investment from SoftBank and Its Vision Fund
Forbes (8/24)
SoftBank Group billionaire Masayoshi Son nodded to WeWork's use of technology and proprietary data systems and said its international expansion would "unleash a new wave of productivity around the world." A WeWork spokesperson declined to comment beyond those statements.
 

Smartphone Maker HTC Explores Strategic Options
Bloomberg (8/24)
The Taiwanese firm is working with an adviser as it considers bringing in a strategic investor, selling its Vive virtual reality headset business or spinning off the unit. HTC has held talks with companies including Alphabet Inc.’s Google.
 

Industry Perspectives
 
The Ad Tech Do-Over: What Will You Do Differently With In-App Header Bidding?
AdExchanger (8/25)
App publishers tend to be more technically focused, swift and incredibly adept at monetizing their properties. So, why is bidding in apps almost nonexistent? One answer could be that advertising is a smaller percentage of revenue for app publishers.
 

Q&A: Verizon Chief Experience Officer Scott Zimmer
MediaPost (8/24)
Customer experience goes a long way toward building brand loyalty. In April, Verizon hired Scott Zimmer as chief CX officer to 'connect the dots of customer experience' for the company, ensuring a seamless experience that meets customers’ needs wherever they are. Part of that job has included reimagining Verizon’s brick-and-mortar retail operations.
 

The CSO Guide to Top Security Conferences
CSO (8/24)
There is nothing like attending a face-to-face event for career networking and knowledge gathering, and we don’t have to tell you how helpful it can be to get a hands-on demo of a new tool or to have your questions answered by experts. Fortunately, plenty of great conferences are coming up in the months ahead.
 

IT Powerhouses Try to Come from Behind in Enterprise IoT
Network World (8/24)
It’s unusual for technology vendors of sufficient size not to be the most powerful companies in any market space they enter. That’s why the heterodox, wide-open IoT platform marketplace is so strange – it’s an area in which all the traditional powerhouses of IT are playing, but they’re not dominating market share the way they usually do.

 
Research Insights
 
Report: More Than 50% of Digital Media Time Now Spent within Five Mobile Apps
Marketing Land (8/24)
More digital media time is concentrated in smartphone apps than on the mobile web or PC. And most of that time is spent in a small number of apps, led by Facebook. Users are also downloading fewer new apps, so it’s getting harder to break through.
 

PCD Market Expected to Continue Its Decline with a 5-Year Compound Annual Growth Rate of -1.7%
IDC (8/24)
Global shipments of personal computing devices (PCDs), comprised of traditional PCs (a combination of desktop, notebook, and workstations) and tablets (slates and detachables), are expected to continue a slight decline through 2021. The results show PCD shipments declining from 435.1 million units in 2016 to 398.3 million in 2021.”


Search Marketers Not Ready For Mobile-First Indexing
MediaPost (8/24)
Research from BrightEdge found that among its customers the identical keyword query on the same search engine ranked differently on mobile and desktop 79% of the time. The variability was also visible when analyzing just the top 20 ranking positions at only 47% of keywords generating a different ranking position on different devices.


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