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August 4, 2017

Delivering the latest tech and marketing news stories straight to your inbox.

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Top Stories
 
IAB Appoints Dennis Buchheim General Manager Of IAB Tech Lab
MediaPost (8/4)
“The IAB said Buchheim will continue to support the Data Center of Excellence on projects such as identity, data quality, and the automation framework. He will also participate in future Data Center of Excellence Board meetings.”
 

Microsoft Just Officially Listed AI as One of its Top Priorities, Replacing Mobile
CNBC (8/2)
“'Our strategic vision is to compete and grow by building best-in-class platforms and productivity services for an intelligent cloud and an intelligent edge infused with AI,' the company wrote in the annual report, which was released on Wednesday.”
 

Industry Perspectives
 
Why Companies Needs to Embrace Augmented Reality
Computerworld (8/4)
“As AR becomes more prominent and widespread, it will become an increasingly valuable -- and ultimately necessary -- component of enterprise apps. So IT departments and enterprise developers need to start thinking now about how best to integrate AR and capitalize on its potential.”


Five Questions to Ask Yourself Before You Launch Your Product
Forbes (8/4)
“With new products, particularly tech products, consumers like to touch the product before they buy it. They want to feel it, play with it, try out how it works, and see if it works for them. Therefore, startups have to understand the customer journey required when it comes to new products and brands.”

 

How AI, AR, and VR are Making Travel More Convenient
VentureBeat (8/3)
“Business travel, as well, is positioned for the application of AI techniques. You can take photos of a stack of receipts on your smartphone; optical character recognition software codifies expense amounts and currencies, while machine learning algorithms pick out nuances like categories and spending patterns.”
 

Brands Use Instagram Stories More Than Twice as Often as Snapchat
Adweek (8/3)
“According to a new report from L2, brands are uploading to Instagram Stories more than twice as often as they are on Snapchat.”

 
Research Insights
 
Digital Transformation Projects Rank High in Importance to Marketing Leaders
eMarketer (8/4)
“The research from Couchbase, an open-source software company, found that improving customer experiences and increasing profitability of services and products are widely considered some of the important benefits of digital transformation.”
 

Product Quality and Service The Key Levers in B2B Customer Loyalty
Marketing Charts (8/2)
“Product quality matters more than anything else to B2B buyers’ loyalty once they’ve established a relationship with a B2B vendor/supplier or joined its loyalty program.”

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