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August 7, 2017

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SoftBank CEO Masayoshi Son Says He Wants to Invest in Either Uber or Lyft
TechCrunch (8/7)
“Speaking to investors following the announcement of SoftBank’s Q1 2017 earnings, Son was candid about SoftBank’s desire to back a horse in the U.S. ride-sharing space. Son said that SoftBank is considering buying into either Uber or Lyft.”
 

Samsung Chief on Trial: Prosecutors Want 12-year Jail Sentence
CNN (8/7)
“Lee, the 49-year-old son of Samsung's chairman, has pleaded not guilty to charges of bribery, perjury, concealing criminal profits, embezzlement and hiding assets overseas.”
 

10 Members of Congress Rake FCC Over the Coals in Official Net Neutrality Comment
TechCrunch (8/6)
“As background, it’s important to know that the FCC’s proposal to eliminate the net neutrality rules from 2015 largely rests on reversing a decision made then that categorized broadband as a 'telecommunications service' rather than an 'information service.'”
 

Here's How Start-ups get Funded Before They're Ready for Venture Capital
CNBC (8/6)
“In reality, there's a big difference between securing a loan for your business and winning over backers on a site like Kickstarter. Meanwhile, equity crowdfunding, enabled by sites like AngelList, CircleUp and SeedInvest, is generally for businesses that are further along.”
 


Industry Perspectives
 
The Five Principles Of Modern Marketing
AdExchanger (8/7)
“In a recent study, 75% marketers of marketers said that there’s no such thing as too much personalization for different audiences, and 94% know that delivering personalized content is important to reaching their audiences.”
 

8 Technologies and Platforms Every Forward-Thinking Marketer Needs to Know
AdWeek (8/7)
“Augmented reality, chatbots and artificial intelligence are all poised to become a bigger focus for marketers in the coming years, and advertisers are already starting to experiment with tech.”


10 Hot Data Analytics Trends — and 5 Going Cold
CIO (8/7)
“To gain deep insights into customer behavior, systems performance, and new revenue opportunities, your data analytics strategy will benefit greatly from being on top of the latest data analytics trends.”

 

How Bots Augment Human Productivity
Venture Beat (8/6)
“There are many great example of how intelligent automation is working in companies today. An increasing number of people depend on bots to augment their tasks and help them make decisions.”

 
Research Insights
 
The Art of Storytelling Meets the Science of Data Analysis
eMarketer (8/7)
“Marketers are taking advantage of their ability to use content and ad creative sequentially to present longer, more compelling messages to consumers.”
 

Number of Social Media Users Passes 3 Billion with No Signs of Slowing
The Next Web (8/7)
“The most effective social selling approaches combine a variety of existing concepts that many salespeople and marketers will be familiar with, particularly one-to-one engagement, employee advocacy, inbound marketing, and customer lifetime value management.”

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