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Tech & Marketing News from IDG

December 1, 2016


Researchers Programmed Two Robots to Look Out for Each Other

Quartz (12/1)

About a year ago, a research team from Tufts University programmed a robot to defy orders if it deemed them unsafe. The tiny defiant robot was both adorable and slightly unnerving. Now there are two of them.

Quartz (11/30)

Consumers in China and the rest of the world have complained in recent weeks that their iPhones are shutting down, even though their batteries reportedly still have 30% power remaining. On Nov. 20, Apple published a global notice addressing the problem.


CIO (11/30)

Cyber-attacks using the VoIP protocol Session Initiation Protocol (SIP) have been growing this year accounting for over 51% of the security event activity analyzed in the last 12 months, according to a report from IBM’s Security Intelligence group this week.

Computerworld (11/30)

And while it's always tougher - and riskier -- to move big, mission-critical workloads and services, at least IT departments have gotten experience working with the cloud so they're not going in cold.





Digiday (12/1)

With programmatic making up the lion’s share of many publishers’ digital revenue, it is even more important for publishers to dig deeper into yield optimizations. That means opening up a slew of programmatic opportunities for publishers to grab more ad dollars. By doing so, we have found that publishers are often able to up their revenue by 25 percent or more.



Digiday (11/30)

The BBC became the latest publisher to introduce vertical video to its news apps this week, both domestic and international. Already, the overseas version carries vertical advertising. For now, that consists of static ad interstitials between videos, but in the next few weeks vertical video ads will be introduced — but the format is not without its own challenges.

Marketing Land (11/30)

There’s ad blocking and the fact that people don’t want to use their mobile data for advertisements. There’s Google announcing it will begin to enforce new policies, starting in January 2017, in which publishers using ad formats that interfere with the user experience, such as pop-ups and standalone interstitials, will be penalized with lower Google rankings. Plus, Google charges advertisers more for serving “heavy” ads.

Small Business Trends (11/30)

The amount of consumers accessing the web via mobile devices now outweighs desktop users. These days, it’s not enough to just be 'mobile friendly.' Here are four ways your small business should be utilizing mobile marketing in the upcoming year.



eMarketer (11/30)

A Pew Research survey earlier this year found that millennials were roughly twice as likely to “often get news” from the internet as from TV. Fully half of those 18-29 cited the internet (including social media) as compared to 27% from TV. Among older generations, those 50 and above, the skew was even more pronounced—but in the opposite direction, with the vast majority tapping TV over the internet.
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