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Tech & Marketing News from IDG

December 13, 2016


TechCrunch (12/14)

Last year, Amazon’s AWS cloud computing service announced that it would launch a data center in the UK by the end of 2016. It’s now the end of 2016 and, true to its word, AWS has now launched its 'Europe (London)' region to supplement its existing European regions in Ireland and Frankfurt which opened in 2007 and 2014.

MediaPost (12/13)

Just weeks after Time Inc. reportedly turned down a 10-figure buyout offer from entertainment investor Edgar Bronfman Jr., two Time Inc. executives have announced their decision to step down come 2017. EVP and CRO Mark Ford will carry the new title of senior strategic sales advisor beginning January 9 and president, while COO of sales and marketing Mark Ellis will leave the company on March 1.

PCworld (12/13)

On Tuesday, Microsoft announced a way to challenge Amazon’s Alexa-powered Dot and Echo devices, as well as Google’s Google Home. Microsoft’s New Devices SDK will allow to power a new line of connected-car speakers from Harmon Kardon in 2017, executives said, with presumably more partnerships to come.


VentureBeat (12/13)

Cisco first introduced Intercloud in 2014, emphasizing partnerships with cloud providers and the ability to move workloads from cloud to cloud. In October Cisco announced a timeline for the end of life for its Intercloud software, which organizations could use to move workloads from private clouds to public clouds.

Bloomberg (12/13)

Oculus is creating two groups, one focused on PCs and the other on mobile, Iribe wrote in a blog post. He’ll be leading the PC unit, and Jon Thomason, who joined Oculus in August as its head of software, will take over the mobile group.





Computerworld (12/14)

With digital transformation dominating the business agenda, IT pros are under pressure to create a modern-day tech foundation sturdy enough to drive that change as they head into 2017. What milestones are they aiming for in the year ahead? Where should they direct their limited resources?

Digiday (12/14)

Starting with its redesigned flagship mobile app, Bloomberg plans to launch several new apps in the coming year with a focus on delivering personalized content to users in a more seamless and controllable fashion than what’s currently available on the mobile web and inside social platforms.



Quartz (12/13)

On Dec. 13, the Pardon Snowden campaign organized a Q&A session between Twitter’s chief executive officer Jack Dorsey and Snowden over Twitter-owned video broadcasting site Periscope. The conversation initially meandered around Snowden’s well-documented exposé of mass surveillance by the US government. Then, Dorsey asked Snowden to try his hand at another hard-to-crack dilemma: how to fix Twitter.

Adweek (12/13)

Recent research from the Interactive Advertising Bureau found that spending on mobile banners hit $6 billion in the first half of 2016, a 62 percent year-over-year increase. And eMarketer expects that banner spend will increase 52 percent from 2015 to 2019. However, marketers still gauge their banner-ad success based on metrics like impressions and clickthrough rates.

The Drum (12/13)

Advertisers are doubling down on ad fraud with the industry trade group Trustworthy Action Group (TAG) pursuing a payment ID system which it hopes will help prevent organized crime elements from continuing to siphon money off from the industry.

Business 2 Community (12/13)

“As the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 25 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2017.

Marketing Land (12/13)

One of the biggest disadvantages for publishers in using AMP — the accelerated mobile pages format — is that Google will not show a publisher’s actual URL when displaying AMP pages. Google says this is so AMP pages load quickly. However, using a publisher’s URL might hardly slow a page down.





eMarketer (12/14)

To drill down on those investments, marketing and public relations firm Walker Sands Communications and Chief Marketing Technologist, a blog focused on marketing technology, polled 335 US marketers. The survey was limited to professionals currently working in the marketing department of a company or organization.



eMarketer (12/14)

Immersive and catchy, experiential marketing brings physical and digital components of branding together. But despite its appeal and effectiveness, it can be pricy and tough to put into action.
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