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Tech & Marketing News from IDG

December 15, 2016

 

 

Bloomberg (12/15)

The company has dominated in the field of digital media, the graphics and web-design software that generates about two-thirds of Adobe’s $4.8 billion in annual sales. Now it’s expanding its focus on marketing services -- where the company will compete directly with Salesforce.com Inc., Oracle Corp., Alphabet Inc. and International Business Machines Corp.

 

CSO Online (12/14)

In what is likely the largest data breach ever, Yahoo is reporting that data associated with more than 1 billion user accounts was stolen in August 2013. The incident is separate from a breach Yahoo reported in September involving at least 500 million users that originally occurred in late 2014 and shook public trust in the company.
 
 

CIO (12/14)

The jury in the Northern California district court in San Jose also ruled Arista didn’t infringe a Cisco patent, nor Cisco’s copyright on its user manuals, Arista said in a statement. Other patents had been removed from the case earlier.

 

The Drum (12/14)

Neustar announced that it has entered definitive agreement to be acquired by the private investment group with the transaction including debt to be refinanced and that the terms of the agreement had been unanimously approved by Neustar’s Board of Directors. Its shareholders will receive $33.50 per share in cash.
 
 

Adweek (12/14)

Participants range from publishing stalwarts like The New York Times to digital darlings like Refinery29, and more will be announced as May gets closer. Some companies who presented last year—including Playboy, the Economist and SheKnows—have yet to confirm their participation this time around.

 

 

 

 

Digiday (12/15)

Blockchain has been proven useful across finance — for currency transfers and secure data applications — as well as in tracking objects such as tuna to see if it was ethically fished. But its application to marketing shows potential.
 
 

Marketing Land (12/14)

For many marketers, the web finally matured in 2016, with digital marketing the driving force behind many brands’ online success. Marketing budgets have risen for the third year in a row, increasing from 11 percent last year to 12 percent of company revenue, according to Gartner’s CMO Survey for 2016–2017.

 

 

Quartz (12/14)

Artificial intelligence has been the company’s touchstone technology since Cortana, Microsoft’s virtual personal assistant was added to Windows more than a year ago. Since then Microsoft has released a deluge of AI-bolstered features in its operating system and standalone software.
 
 

PCWorld (12/14)

Security researchers are disturbed it took Yahoo three years to discover that details of over 1 billion user accounts had been stolen back in 2013. It means that someone -- possibly a state-sponsored actor -- had access to one of the largest email user bases in the world, without anyone knowing. The stolen database may have even included information on email ids of U.S. government and military employees.
 
 

Digiday (12/14)

Business Insider’s latest bid for readers’ attention begins in their Google Chrome tabs. The Axel Springer-owned publisher launched its first Google Chrome extension Wednesday, designed to give desktop internet users a chance to get a snapshot of what’s just been published on the site.

 

 

 

 

eMarketer (12/15)

The Interactive Advertising Bureau (IAB) Data Center of Excellence and the Winterberry Group found about 70% of respondents cited cross-device audience recognition as the topic that would command most of their attention this year.

 

 

The Drum (12/14)

While digital engagement continues to grow and dominate the customer experience, 38% of marketers surveyed feel that digital strategies have delivered mixed results to date. This is especially the case when it comes to bridging the physical and digital customer experiences — 49% of marketers stated that alignment between physical and digital is selective at best, with some ties between the two being made while many remain totally disconnected.
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