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Tech & Marketing News from IDG

December 2, 2016


The Drum (12/2)

Amazon reportedly set to reach out to publishers with a new cloud-based header bidding tool, possibly as soon as next week, joining the likes of Google and Facebook in competition for this lucrative new sector.

CIO (12/1)

eith Coleman, formerly CEO of the Palo Alto startup, is joining Twitter as vice president of product development. 'Yes! Keith and team are joining Twitter to help lead and strengthen our service!,' wrote Twitter CEO Jack Dorsey in a message on the social network.

Bloomberg (12/1)

Chipmakers dropped the most in five months after a report that Apple Inc. is reducing orders for iPhone 7 parts reignited a post U.S.-election selloff in technology stocks. The Philadelphia Semiconductor Index slumped 4.9 percent as all 30 members fell.

Computerworld (12/1)

Amazon Web Services is trying to help protect its customers with a new service aimed at mitigating DDoS impacts. It's called Shield, and the free entry-level tier is enabled by default for all web applications running on AWS, starting on Wednesday.





Digiday (12/2)

Shortly after Snapchat tweaked its Stories page to move Snapchat Discover content closer to the bottom of the page — below stories posted by your friends — multiple Discover publishers saw daily viewership drop. Two Discover publishers said they noticed about a 33 percent drop in daily viewers after the change, which was made in October.

Marketing Land (12/1)

MRAID is the common API set by the IAB for mobile rich media ads to communicate with mobile apps. It allows developers creating ads with HTML5 and JavaScript to use universal commands to tell apps how the rich media ads should perform so that, for example, video ads can run in native app players, and ads can perform actions like expand, resize and display image galleries.



Adweek (12/1)

As global CCO, Teddy Lynn will lead a team of creatives, editors, copywriters, designers and producers who will make branded campaigns and experiences to fuel Bloomberg Media's projects, the company announced today.

Marketing Land (12/1)

While brands used to worry about coordinating their marketing across different channels, now they need to respond to the reality that people are using multiple channels, devices and communication modes to get what they want in an increasingly on-demand fashion. For instance, you can now order a pizza with a voice command to Amazon Echo or with an emoji on Twitter.




Adweek (12/1)

“Whether influencer marketing works can be controversial among brand practitioners. Linqia is an influencer platform, but in spite of the company's obvious interests, its study actually seems to shine light on the cost and effectiveness of tactics such as paying a content-creating celebrity like Logan Paul or Lilly Singh to represent a brand.
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