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Tech & Marketing News from IDG

December 5, 2016



Bloomberg (12/5)

DeepMind is putting the entire source code for its training environment -- which it previously called Labyrinth and has now renamed as DeepMind Lab -- on the open-source depository GitHub, the company said Monday. Anyone will be able to download the code and customize it to help train their own artificial intelligence systems.


PCworld (12/4)

Apple has said in comments to the U.S. National Highway Traffic Safety Administration that it is 'excited' about the potential use of automated systems in many areas, including transportation.


Computerworld (12/2)

The activation lock gets enabled automatically when users turn on the Find My iPhone feature via iCloud. It links the device to their Apple IDs and prevents anyone else from accessing the device without entering the associated password.

PCworld (12/1)

Until now, the 18-year-old company based in San Mateo, California, has focused on English-speaking countries and Japan. As part of Oracle, it plans to localize its products for many more countries while expanding its data-center capacity, sales operations, partner channel and other assets to reach customers in those new areas.

Network World (12/1)

The network, called Avalanche, operated as many as 500,000 infected computers on a daily basis and was responsible for delivering malware through phishing email attacks. Avalanche has been active since at least 2009, but on Thursday, authorities in the U.S. and Europe announced they had arrested five suspects allegedly involved with it.





Digiday (12/5)

“Publishers are competing for eyeballs on mobile lock screens. Mobile notifications, despite having been around for years, are looking more interesting thanks to granular targeting — by location, for example — and more rich-media functions, like video alerts.



Adweek (12/4)

Research firm MarketsandMarkets has forecasted that live video will be a $70 billion industry by 2021. That represents good news for Facebook Inc., which has been aggressively promoting Facebook Live with TV spots. This month, Facebook-owned Instagram also launched its own live feature, which lets users broadcast for an hour before the video disappears.

The Drum (12/3)

Hearst is forming a 10-person team it hopes will bring it closer to the bleeding edge of technology, beginning with voice-controlled applications. Dubbed, the Native and Emerging Technologies (NET) group, the innovation hub is already exploring how the publisher’s brands might exist on voice-activated devices such as the Amazon Echo and Google Home.





eMarketer (12/5)

Some 39% of marketers polled said lack of transparency into data sources and methodologies was an issue, compared to 22% of agency professionals who felt this way. Additionally, more than a third of the marketers mentioned other concerns from quality of data (40%) to no proof of ROI (34%)."
Digital Share of New Ad Dollars to Reach 77% Next Year, GroupM Forecasts

Advertising Age (12/5)

Digital media is continuing as the top driver of growth in global advertising, capturing 72 cents of every incremental ad dollar this year and likely to get 77 cents next year, according to a new forecast by WPP's GroupM, the world's largest ad buyer.



Adweek (12/2)

According to research released by Google and Teads, the video tech company, mobile publishers using Google's AMP (Accelerated Mobile Pages) video inventory perform better than those that stick with the traditional mobile web.
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