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Tech & Marketing News from IDG

December 6, 2016



Bloomberg (12/6)

While South Korean family-run conglomerates typically have a central office to determine group strategy, the practice has long been the subject of criticism by civic activists saying such organizations serve the interests of founding families at the expense of minority investors.


Digiday (12/6)

Amazon is reportedly launching a cloud-based header-bidding solution, aimed at competing with Google. Details of the product are sparse, but the theory is that it would be Amazon’s first wrapper tag, which can be embedded on publishers pages.

Computerworld (15/5)

AT&T is launching its first customer trial of 5G technologies – the first 5G trial for any business user in the U.S., the carrier believes. But this is no average customer that happened to draw a golden ticket. The trial will take place at an Intel facility in Austin, Texas.”

CIO (12/5)

Using a combination of machine learning, computer vision, sensors and deep learning, the smart store is designed to keep track of what users take off and return to shelves so it can track their purchases in a virtual cart.”




Digiday (12/6)

Brands had barely adjusted to the idea that they increasingly need to be publishers today. Now they’re being expected to become broadcasters on platforms like Facebook Live, too. Since Facebook Live opened up to the platform’s 1.6 billion users in April, a deluge of U.K. brands have been experimenting there.



Business Insider (12/6)

As expected, artificial intelligence companies remain the dominant category, but the list also includes a TV series spinoff and an education-tech startup.Apple regularly confirms the purchases with a standard non-denial: 'Apple buys smaller technology companies from time-to-time, and we generally do not discuss our purpose or plans.'

Digiday (12/6)

These initiatives, and more, come from a marketing department of around 200 led by Jennifer Saenz, who was promoted from head of innovation to chief marketing officer in February. 'For us, innovation in keeping consumers’ attention is more important than ever,' said Saenz.

Forbes (12/5)

For marketers, this is crunch time—your chance to end the year with a bang and send your company’s sales firmly into the black. Holiday spending this year is already off to a booming start, with $9.36 billion in sales over Thanksgiving weekend—a 16 percent increase over last year—so how can your company position itself to earn a piece of that pie?




Digiday (12/6)

Recent reports from Magna and Zenith indicate that China’s advertising growth will continue to outpace other large international markets and that digital ad spend will finally usurp TV ad spend next year.


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