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Tech & Marketing News from IDG

December 8, 2016

 

 

Bloomberg (12/8)

Samsung needs the Galaxy S8 to be a hit after suffering through the Note 7 debacle that tarnished its brand, led to an embarrassing recall and may cost the company more than $6 billion. The world’s biggest smartphone vendor is already under pressure from Chinese vendors while Apple Inc. is said to be planning to adopt OLED screens.”

 

CIO (12/7)

Wednesday saw the announcement of several new features aimed at making G Suite, Google’s set of productivity software and services, more useful to people who use Slack. The functionality resulting from the partnership will make it easier to share and work on files stored in Google Drive using Slack.
 
 

CIO (12/7)

Keeping market realities in mind, Qualcomm earlier this year said it would take a wait-and-watch approach before making a splash with its ARM server chips. While ARM servers adoption has been poor, Qualcomm decided to go ahead and launch the chips.
 
 

Bloomberg (12/7)

The disclosure came hours after an announcement by U.S. President-elect Donald Trump and SoftBank Group Corp.’s Masayoshi Son to invest $50 billion in the U.S. and create 50,000 jobs. The money will come from SoftBank’s $100 billion technology fund, which was announced in October.”

 

 

 

 

Digiday (12/8)

Many publishers shifted from the waterfall to header bidding. And now there’s speculation that header bidding will come to an end as publishers shift toward sever-to-server solutions that move bidding actions off publishers’ pages and onto servers.

 

 

Digiday ( 12/7)

Twitter’s woes are nothing new, but it has long had legions of boosters in media companies, filled with Twitter-crazed journalists who spend an inordinate amount of time tweeting news tidbits, trawling for information or simply procrastinating.
 
 

Marketing Land (12/7)

As we turn our eyes towards the new year and the next MarTech conference we have much to reflect on. The pace of change and adoption of marketing technologies continues to accelerate. And more than ever, marketing technology is playing a critical role in this time of massive upheaval and digital disruption.
 
 

Marketing Land (12/7)

This week, marketing tech company Streamwize is releasing a new product to help publishers deal with ad blocking users. But, in preparing for its release, the San Francisco-based company said it discovered something essential.”

 

 

 

 

Business 2 Community (12/7)

According to the responses of over 350 marketers who took the survey, 67% are doing some form of account-based marketing. We’ve segmented the data to pivot responses by those whose marketing consists of 50% or more ABM, and those who have not implemented an ABM strategy.

 

 

MediaPost (12/7)

Marketers deploy an average of five media and marketing tools, purchase ad space and targeting options from multiple vendors, and buy a variety of ads -- all of which might be too much to get the job done, according to a recent study.
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