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Tech & Marketing News from IDG

December 9, 2016


AdExchanger (12/9)

Target’s Targeted Supply Target is putting together programmatic campaigns for brands it carries in-store by leveraging its in-house DMP in combination with DSP partners. It’s retail “audience extension” of the sort Amazon and Walmart have also dabbled in.


The Drum (12/8)

In a landmark deal Vice Media and the Guardian have become content partners. The move will entail the two media companies sharing investigative news and video production skills and creating custom formats in addition to the creation of a joint production unit in the youth brand’s London office.

CNN Money (12/9)

The tech giant is investing in the Chinese wind power industry, turning to the world's most populous country to help it achieve its goal of getting 100% of its energy from renewable sources.


MediaPost (12/8)

Ahead of what is typically a post-holiday spike in downloads, Facebook is inviting app marketers to use dynamic ads to drive installs. The social giant is promising to help marketers target consumers who are more likely to install their app, including those who recently browsed their products.





MediaPost (12/9)

Digital Transformation (DX) is as much about the transformation of how individuals work, and the cultures of organizations, as it is about technology. Simeon Preston, chief operations officer of AIA Digital, says transformation uses technology as a means, not an end.



Digiday (12/9)

Advertisers now have many options when it comes to native. According to the IAB’s Native Advertising Playbook, the six most commonly used native ad formats include in-feed units, paid search, recommendation widgets, promoted listings, in-ad with native elements and custom, which includes endemic in-feed. Each execution is designed to help advertisers achieve specific goals. (12/8)

The outlet sees live events that are of interest to a larger audience, such as the Super Bowl, as an opportunity for streaming its website on the social network.”

Marketing Land (12/8)

If you're seeing a lot of referral traffic in your Google Analytics data, you're not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for Google's consideration.

The Drum (12/9)

Rather than intrusive, annoying ads which interrupt the user experience, we need lighter, ‘Better Ads’ which won’t encourage users to reach for ad blocking software, which has been the case on desktop, tablet and mobile. Maybe using subtle product placement within the AR and VR experience, ensuring that it’s a seamless experience, blending in with both the content and context.

MediaPost (12/9)

Success in programmatic advertising is relative. You might acquire a customer by finding her on digital channels via your demand-side platform, but you've failed if the cost exceeds the value of that customer. Success depends largely on how marketers define goals and set key performance indicators (KPIs), as well as their ability to adjust campaigns in real time.

MediaPost (12/8)

For marketers, the Super Bowl is the great equalizer, providing common context for the entire marketing community. It enables us to tweet about the lights going out and everybody gets it ... and then we're tortured by the lore of said tweet for eternity.

Digiday (12/8)

For new media companies, Twitter is the afterthought and the side job. It used to be one person on Facebook, one person on Twitter, and now it’s three people on Facebook and half a person on Twitter.




Search Engine Land (12/8)

So many marketers continue to push towards more sites, more pages, more content, more, more, more, more, more. The perceived need for more content is a convenient straw man excuse for agencies running a failed SEO campaign.



Reuters Institute (12/8)

“This year’s report comes against the backdrop of renewed concerns about the future of the news industry, the move to mobile, the rise of ad-blocking and the role of technical platforms and other intermediaries.”



Marketing Land (12/8)

Google survey also finds users have average of 35 apps, half used at least weekly.
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