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Tech & Marketing News from IDG

February 1, 2017

 

 

Bloomberg (2/1)

Snabe’s nomination comes as Siemens’s rivals are spending billions to reinvent themselves for the digital age. General Electric Co. has said that by 2020 it wants to become a top-10 software company, to rival Oracle and Microsoft.

 

VentureBeat (2/1)

The plan had originally been announced two years ago when the European Commission unveiled an ambitious plan to create a DSM that would unify the continent’s fractured rules around digital content, ecommerce, and mobile communications.
 
 

CIO (1/31)

One year ago, in the first quarter of 2016, Apple reported a record-breaking profit: $18.4 billion on $75.9 billion in revenue. That was great news, but setting the bar so high was a mixed blessing—Apple’s huge uptick in growth ended there, with declining iPhone sales and profits in the three quarters since.

 

Computerworld (1/31)

After a long wait, Slack has announced the version of its popular work chat application that is designed for enterprises. On Tuesday in San Francisco, the company unveiled its new Enterprise Grid product, aimed at helping companies administer and connect multiple chat instances.
  
 

Marketing Land (1/31)

On Tuesday Snapchat added a feature to its mobile app for people to turn links into “Snapcodes” (its version of the QR code) that can be used to open web pages within Snapchat’s in-app browser. For now the feature is only available to iPhone users.

 

 

 

 

Digiday (2/1)

Havas Media is on a mission to get 25 percent of its 20,000 employees well versed, or at least versed, in the language and skills of automated buying and selling, with the goal being to increase that in the years to come.
 
 

The Next Web (2/1)

If you want to get customer feedback, you have to reach out directly. And one of the most popular and scalable ways to do this is through email surveys. But if you’ve tried this before, you know how difficult it is to get people to respond.
 
 

CIO (2/1)

Unemployment rates in the IT industry are still hovering around historic lows, and some roles -- like network and security engineers and software developers -- are showing unemployment rates of around 1 percent.

 

 

Adweek (1/31)

The social network announced in a Newsroom post that it will incorporate new signals to better identify and rank authentic content—another shot at fake news—as well as a new way to predict and rank when posts might be more relevant to users.
  
 

Marketing Land (1/31)

We all know the creative process is challenging. Its non-linear nature often causes frustration, delays, unplanned expenses, and burnt out creative teams.

 

 

 

 

MediaPost (1/31)

By the end of last year, fewer than a quarter (16%) of consumers in the U.S. owned a fitness tracker or smartwatch, according to new numbers from Kantar Worldpanel ComTech. Of wearables sold in the fourth quarter of last year, 35% were smartwatches.

 

 

IDC (1/30)

IDC believes the information technology industry is entering the most critical period yet in the 3rd Platform era: the "Innovation Stage," defined by an explosion of innovation and value creation on top of the 3rd Platform's foundation.
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