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Tech & Marketing News from IDG

February 15, 2017

 

 

Bloomberg (2/15)

Apple has struggled for years to pull off bigger deals because of a series of quirks: an aversion to risk, reluctance to work with external advisers like investment banks and inexperience in closing and integrating large takeovers, said people who have worked on acquisitions with the company.

 

The Drum (2/15)

Facebook intends to migrate celebrities and publishers on its payroll into a revenue sharing model, with a focus on 5-10 minute long high quality videos. Dan Rose, Facebook’s VP of partnerships, explained: 'When we talked about it with people up front, we told them we were going to pay for the first year. That’s kind of [ending] around now.'
 
 

CIO (2/14)

Toshiba is more than a laptop maker, but the vast Japanese conglomerate shrunk on Tuesday under a wave of bad news. In one day, the company lost its chairman, said it will stop building nuclear power plants, wrote off about US$6.2 billion relating to that business, and postponed its fourth-quarter earnings report for a month.

 

Bloomberg (2/14)

Microsoft Corp. is urging countries to step up protection for civilians from state-sponsored cyberhacking, through the formation of international agreements similar to the Geneva Conventions and an independent group to investigate and share evidence on the attacks. 
 
 

Bloomberg (2/14)

Nokia’s products including its Flexi Multiradio base stations, radio network controllers and Liquid Radio software are using technology covered by as many as 11 patents, BlackBerry said in a complaint filed Tuesday in federal court in Wilmington, Delaware.
 
 

VentureBeat (2/14)

As reported by the English version of the Korea Times, investigators are focusing on the Anti-Fragmentation Agreement between the two companies by which Samsung agreed not to fork Android in developing its own operating system.

 

 

 

 

Digiday (2/15)

It’s a sign of the times that publishers find themselves acting like lobbyists, hoping to get the ear of the decision-makers in power. The access game is also a way that platforms, inadvertently or not, worm their way into publishers’ organizations and dictate their strategy.
 
 

CIO (2/15)

“After taking a spin through our ongoing and interactive startup funding timeline, we figured it was a good time to round up some of the latest startups to rein in venture capital for their IoT-related businesses. 

 

 

Network World (2/14)

LTE-M is one of several LPWANs (low-power, wide-area networks) that are emerging to link sensors and other devices to the internet of things. It’s not as fast as the LTE that smartphones use, but it’s designed to allow for longer battery life, lower cost, smaller parts, and better coverage.
 
 

Computerworld (2/14)

On Tuesday, the company launched Cloud Spanner, a new fully managed database that’s supposed to provide the transactional consistency of a traditional database plus the scalability and performance of a NoSQL database. It’s based on the same systems that run the company’s own Spanner database internally.
 
 

MediaPost (2/14)

“'We want to focus the conversation with the C-level audience who is undergoing significant changes to their business, on why technology needs to enable their apps, not hinder them,' company CMO Ben Gibson, tells Marketing Daily. 'We need to connect the dots between our technology buyers and higher-level budget owners and sponsors.'
 
 

Marketing Land (2/14)

Two recent shifts have necessitated a new way to address multi-touch attribution: big data and user-level analysis. Both require processing power far beyond traditional modeling — beyond, in fact, what humans are capable of on our own. This is where machine learning comes in.
 
 

VentureBeat (2/14)

AI has a slew of potential uses, but a large volume of training data is needed — and email is the most promising source for it. Emails contain years of personalized data that reveal our preferences in brands, food, websites, goods, services, word choice, sense of humor, and even relationships.

 

 

 

The Drum (2/14)

With a predicted growth rate of 32% year-over-year, and more than 2x the growth rate of digital advertising as a whole, the amount companies will spend on content advertising is slated to grow into a $50bn market by 2021 -- up from $12.8bn in 2016. According to a recent report, it will comprise 14% of all digital ad spend in 2017.
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