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Tech & Marketing News from IDG

February 17, 2017

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VentureBeat (2/17)

TetraVue has been developing what it calls 'an entirely new approach' to flash LIDAR technology — a method of surveying the environment using laser-powered light. The company has made a solid-state (no moving parts) 3D camera prototype that it plans to miniaturize and commercialize across the burgeoning self-driving car industry.

 

VentureBeat (2/16)

Alphabet, Google’s parent company, today announced that its X lab for 'moonshots' has devised a new method of providing internet connectivity to certain places that will require fewer balloons and so will cost less money to operate.

 

Network World (2/16)

Cisco was the first vendor to post a notice about the clock technology problem earlier this month saying the fatal glitch includes some of the company’s most widely deployed products, such as certain models of its Series 4000 Integrated Services Routers, Nexus 9000 Series switches, ASA security devices and Meraki Cloud Managed Switches.
 
 

VentureBeat (2/16)

Public cloud infrastructure provider Amazon Web Services (AWS) today announced an update to its Schema Conversion Tool that could help it hoover up data that’s currently kept in certain specialty software and hardware.
 
 

The Drum (2/16)

Snapchat has set its IPO valuation as high as $22.2bn, dialing down its previous ambitions of hitting $25bn but still putting the company on track to be one of the biggest tech floatations the US has seen.

 

 

  

 

Computerworld (2/17)

Samsung announced in 2012 the promotion of the executive, also known as Jay. Y. Lee, to his current formal position at Samsung Electronics. But he is largely seen as the de-facto leader of the Samsung Group, running the business on behalf of his ailing father, Samsung chairman Lee Kun-Hee.
 
 

CIO (2/17)

While Apple is often a technology follower -- preferring to let others push the envelope first before it moves into a market with its own advances -- it does have a history of changing user behavior through interfaces. That may mean wired charging could be missing completely on the next iPhone.”
 
 

MediaPost (2/16)

Time Inc.'s total ad revenue in 2016 increased 3% -- or $57 million -- to $1.71 billion compared to the previous year, according to its latest earnings report released Thursday. This was despite a 10% dip in print advertising revenue for the fourth quarter of 2016.
 
 

Network World (2/16)

Some of these threats target consumers directly, but even the ones that target corporations could eventually 'filter down' to consumers, though the effects might not be felt for some time.
 
 

The Drum (2/16)

John Kelly, senior vice president for cognitive solutions and research at IBM, explained at the opening press conference that Munich was chosen for its central European location and 'the great industry that goes on here.'
 
 

MarTech Today (2/16)

“Marketers can be powerful advocates for the customer experience. But as contributor Brent Sleeper explains, we’ve got to give a little to get a little. Here are three ways to ground the ideal of CX in reality.

 

 

  

MediaPost (2/17)

More than 178 million connected devices and systems in the U.S. are exposed to security vulnerabilities, according to a new study by Trend Micro. The study, comprising an analysis of exposed cyber assets in the 10 largest U.S. cities, found that Los Angeles has the highest number of exposed assets, followed by Houston and Chicago.
 
 

eMarketer (2/16)

According to a report from Syndicat des Régies Internet (SRI) and PricewaterhouseCoopers (PwC), digital’s share of total media ad spending in France swelled to 29.6% in 2016, overtaking TV for the first time. Television did manage to increase its share, however, recording a less than 1 percentage point rise to 28.1%.

 

 

eMarketer (2/16)

A December 2016 survey by the Direct Marketing Association UK (DMA UK) found that UK marketers tend to consider credibility and trustworthiness as key to an effective mailing. UK internet users, on the other hand, were more likely to look for value: Discounts, promotions, free samples and free delivery were at the top of their list.
 
 

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