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Tech & Marketing News from IDG

February 22, 2017

 

 

MediaPost (2/21)

“'This transaction will accelerate Yahoo's operating business especially on mobile, while effectively separating our Asian asset equity stakes,' Marissa Mayer, Yahoo CEO, said in a prepared statement.
 
 

Digiday (2/22)

After 10 months of A/B testing its headlines seriously, the New York Times has started slicing its audience into finer segments, albeit informally.

 

MediaPost (2/21)

'This proposal would enable border officials to invade people's privacy by examining years of private emails, texts, and messages,' critics stated today.
 
 

MediaPost (2/21)

Google engineers have developed a labeling technique that enables the technology to pinpoint a location or geographic position based on a variety of data stored in the phone.

 

Digiday (2/22)

It wasn’t one thing that transformed Maker Studios from a Disney princess to a pumpkin — there were a whole lot of many things.
 
 

MediaPost (2/21)

As Co/Lab, the team will focus on "building" rather than "fixing" Conde Nast's digital strategy, says chief digital officer Fred Santarpia, and will be responsible for building and executing strategy across Conde Nast's digital, mobile and emerging platforms.

 

 

AdExchanger (2/22)

“In the past two years, NCS has moved beyond attribution and into building programmatic audience segments.

 

 

InfoWorld(2/22)

Microsoft this month reaffirmed that it will issue two Windows 10 upgrades this year, twice the number of 2016 but still shy of the firm’s original target.

 

 

 

 

The Drum (2/21)

With nearly 80% of  content marketers saying that increasing their company's online visibility is their primary content marketing goal, a study suggests that for optimal SEO and content results, B2B marketers might want to re-think  the overuse of infographics and the actual quality of their content over quantity.

 

 

The Drum (2/22)

Early last year, Patagonia’s European marketing director Alex Weller was sitting with two creatives in the outdoor clothing company’s Amsterdam offices, bouncing around ideas for a brand campaign.
 
 

MediaPost (2/21)

Every now and then, a consumer happens upon a brand by accident and such serendipitous discovery can mean additional business if you plan for it.
 
 

Marketing Land (2/21)

Does your business serve a local market? Columnist Pratik Dholakiya shares tips for six business types that can really benefit from local search engine optimization.
 
 

Digiday (2/21)

When Natalie Gerke joined mobile monetization startup Button seven months ago, one question its CEO asked her was how she planned to measure public relations efforts beyond impressions.

 

 

 

 

MediaPost (2/21)

Citing Nielsen data, Snap’s S-1 explains: 'People between the ages of 18 and 24 spent 35% less time watching traditional TV in an average month during the second quarter of 2016 compared to the second quarter of 2010.'

 

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