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Tech & Marketing News from IDG

February 23, 2017


Global Media Firm Launches Native Ad Channel via Data-Driven Agency

MediaPost (2/23)

Matomy Media Group said its data-driven advertising agency dubbed "mtmy" will offer native advertising as a managed service on mobile and desktop. In addition, the agency has added native to its other channel offerings including social, search, programmatic, video, and more.
Singtel's Amobee Snaps Up Turn for $310M

AdExchanger (2/22)

Another independent demand-side platform (DSP) has found its big enterprise home. Amobee, a digital marketing firm owned by Singaporean telco Singtel, has agreed to buy Turn at a $310 million value.


AdExchanger (2/23)

Snapchat is settling into ad tech, and so are its partners.

MediaPost (2/22)

With a new feature, Custom profiles in Direct Messages, businesses can make it clear to customers that they are communicating with a real human representative.

Criteo Pushes Toward New Video, Prospecting and CRM Products

MediaPost (2/23)

French ad tech firm Criteo surpassed analysts' estimates in Q3, and is looking toward new products to fuel its growth.
Instagram Updates to Encourage Multiple Photo Posts

MediaPost (2/22)

Instagram is extending its carousel format to organic posts and expanding it to include 10 photos or videos.





DMS 17: How is ESI Media Evolving to Meet Audience's New Expectations?

The MediaBriefing (2/22)

At ESI Media, upheaval was also a catalyst for other changes, not least a renewed focus on its events.



The Status Quo is No Longer an Option – Do We Need to Say it Again?

The Drum (2/22)

The marketing industry can often appear navel-gazing and insular, unable (or unwilling) to draw inspiration from external influences or admit its failings.
Will My Organic Rankings Suffer if I Don’t Have a Blog?

Marketing Land (2/22)

A blog can be a major investment, but the SEO benefits can make it worth the effort. Columnist Stephanie LeVonne makes the case for why blogging works to improve search visibility.
Pandora to Bring Dynamic Creative to Audio Ads

AdExchanger (2/23)

Pandora’s audio ads are about to get personal. The streaming giant partnered with UK-based dynamic audio creative vendor A Million Ads on Thursday to bring tailored creative and sequential messaging to audio ads in-stream. (2/22)

The paper was initially due to run for four weeks, but is now turning a profit with a strong community-based audience.



CIO (2/23)

After reading leaks, rumors, and tea leaves for months, Mobile World Congress is finally almost here. In just about a week, we’ll get a look at some of the most anticipated phones of the year.



Hyperlocal Marketing Will Soar in 2017: 5 Tips to Stay on Top

Search Engine Land (2/22)

As mobile continues to grow, consumers are conducting more searches with hyperlocal intent -- and Google is refining its results in response to this trend.
Online Brands Now Biggest Spenders on TV Advertising

The Drum (2/22)

“Rival brands Amazon, Netflix, Google and Facebook now represent the biggest spenders on TV.


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