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Tech & Marketing News from IDG

February 7, 2017

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TechCrunch (2/6)

TV maker Vizio will pay $2.2 million to settle a lawsuit after it was shown that for years the company has been secretly collecting viewing data and selling it to third parties. The penalty may seem light, but the damage to the Vizio brand may be irreparable.
 
 

VentureBeat (2/6)

The news comes a little more than four months after the Canadian tech company revealed it would end in-house hardware development, electing to outsource to partners and become a software-focused company instead.
 
 

VentureBeat (2/6)

Ion Stoica, Databricks’ former chief executive, and currently its executive chairman, wouldn’t say one way or another whether Databricks’ product would be coming to Azure, but he did say that moving to other clouds was not a matter of if, but when

 

MediaPost (2/6)

Audience measurement giant comScore notified investors that its shares are at risk of being delisted from the Nasdaq stock exchange, because of the publicly traded company’s failure to report required financial data to the Securities and Exchange Commission.
 
 

Bloomberg (2/6)

The company has asked to bring in used iPhones to be refurbished and sold in India, saying it will have the manufacturing infrastructure needed to make them compliant with quality standards, said the person, who asked not to be named as the matter is private.

 

 

 

 

The Drum (2/7)

The move comes in the wake of a backlash from irate publishers who accused Google of taking their traffic by substituting URL’s for its own domain, a claim Google refutes by pointing out that traffic remains the publishers despite the AMP URL appearing in search results.

  

 

Business 2 Community (2/6)

“How you manage and engage audiences on social media is not a static process and it is certainly not straightforward. The way people engage with content and brands on social media is dynamic and evolves continuously. Furthermore, your approach to social media must be tailored to your audience and customized based on a variety of variables.
 
 

Digiday (2/6)

“Time Inc. is going after video ad dollars with a new video-based brand called Coinage that’s devoted to money and personal finance. Coinage is the latest personal finance brand to go after young consumers, after Cheddar and Mic’s The Payoff. Coinage videos are lighthearted, as the tagline “Life, well spent” suggests.
 
 

Marketing Week (2/6)

The Chartered Institute of Marketing has launched its first sector-specific marketing programme for the construction industry to address a growing need in that sector, but should other industries follow suit or could it lead to narrow thinking?
 
 

Business 2 Community (2/6)

The huge changes happening in the IT industry significantly affect the mega software trends that data centers currently integrate. But with the availability of advanced software products, IT professionals are sure to cope with these changes.

 

 

  

The Next Web (2/6)

Last year, some 11 percent of all internet users globally used ad-blocking software to thwart digital advertising on their favorite websites. All told, that equates to approximately 600 million devices ranging from smartphones, to tablets, to desktop computers.
 
 

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