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Tech & Marketing News from IDG

January 13, 2017

 

 

Bloomberg (1/12)

The deal marks the first step in a long-term partnership giving Palantir a cut of Merck’s resulting profits, the chemical and pharma giant said at Palantir’s headquarters in Palo Alto, California. The companies will initially focus on treatment and services for cancer patients. They plan to eventually roll out the data tools to all divisions of the 349-year-old German company.

 

Forbes (1/12)

The news comes Thursday morning via The Wall Street Journal, which says Apple has been in talks with Hollywood producers to buy rights to new shows. The new video content could come as early as the end of 2017.
 
 

PCWorld (1/12)

“Alphabet has shut down its Titan unit that was exploring the use of unmanned aerial vehicles for the delivery of internet services. The Google parent is instead focusing on its balloons-based Project Loon to deliver the internet to remote areas.

 

Bloomberg (1/12)

Jay Y. Lee was released early Friday morning after appearing at the special prosecutor’s offices in central Seoul yesterday. Investigators have said Lee, 48, is a suspect in their bribery investigation and that the charges may widen to include allegations of embezzlement and breach of duty.
 
 

CIO (1/12)

The U.S. Court for Appeals for the Ninth Circuit reversed Thursday a decision by a lower court and ruled that the app buyers filing the lawsuit are direct purchasers of iPhone apps from Apple, rather than from app developers, and hence have standing to sue.

 

 

 

 

Digiday (1/13)

Over six months ago a well-performing video from The Sun would fetch 250,000 views; now it’s lucky to get over 100,000. In 2016, The Telegraph was getting over 10 million Facebook views a week for 70 videos; now it’s under 5 million.

 

 

Marketing Land (1/12)

The most noticeable change is the addition of the search bar to the app’s home screen, but the more significant change is the fact that the search bar now works the same wherever you use it, such as on the Chat screen, Stories screen or the home screen.
 
 

Adweek (1/12)

The past few days saw the digital marketing world awaken from its postholiday slumber and really put out some eye-opening stats. Check out the nine that grabbed our attention this week.
  
 

Computerworld (1/12)

Microsoft is taking another step toward serving workers who aren't at computers all day, with a new Office 365 service launched Thursday. StaffHub, part of the company's enterprise productivity offering, allows managers to set schedules for deskless workers like retail employees and service technicians.
 
 

Adweek (1/12)

“Yesterday, the company announced that more than 1 billion people see an ad thorough its Facebook Audience Network every month. The company says the total—which is primarily a mobile audience—allows advertisers who opt into the network to reach 16 percent more than they can on Facebook's flagship project.
 
 

MarketingLand (1/12)

January 2017 is a pivotal moment in time for the marketing discipline. According to a recent Gartner study, 2017 marks the third consecutive year of increased budgets for CMOs for the majority of those surveyed, with digital advertising, marketing technology and analytics among the areas most likely to see an increase in spending.

 

 

 

 

eMarketer (1/13)

Digital video viewership growth worldwide has been spurred by the general expansion of internet and mobile internet usage, faster mobile internet connections, and increased data and Wi-Fi availability across developing countries."
 
 

MediaPost (1/12)

The global study from IBM released Thursday found 67% of Generation Z shop in bricks-and-mortar stores most of the time, with another 31% shopping in-store sometimes, indicating 98% of Gen Z shop in store at some time or another.

 

 

IDC (1/12)

According to the International Data Corporation (IDC) Worldwide Quarterly Cloud IT Infrastructure Tracker, vendor revenue from sales of infrastructure products (server, storage, and Ethernet switch) for cloud IT, including public and private cloud, grew by 8.1% year over year to $8.4 billion in the third quarter of 2016 (3Q16).
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