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Tech & Marketing News from IDG

January 17, 2017

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CIO (1/17)

Until last September Lu was head of Microsoft's Applications and Services Group, where he managed products including Microsoft Office and Office 365, Bing search engine and Cortana personal assistant.

 

MediaPost (1/16)

Dentsu Aegis Network has acquired Geneva, Switzerland-based digital marketing firm blue-infinity. The agency will become part of Dentsu Aegis Network’s digital marketing network Isobar and rebranded as blue-infinity – Linked By Isobar.
 
 

Computerworld (1/16)

Facebook plans to deploy a tool to deal with fake news in Germany in the coming weeks, after announcing tests of the tool last month. The process of identifying fake news will typically begin with a report from a Facebook user. The company is making it easier to report fake news, it said Sunday: Users need only click on the upper right corner of a post to file a report.

 

Network World (1/16)

The finding is the latest round in a high-stakes battle between Cisco and Arista over patents and copyrights that has been going on since 2014. In the summer of 2016 the US Trade Representative began an import ban as well as a cease and desist order covering Arista products imposed by the International Trade Commission in June where it ruled that Arista had infringed on a number of Cisco’s technology patents.
 
 

Bloomberg (1/15)

Lee, 48, the de facto head of the Samsung Group and vice chairman of Samsung Electronics Co., is accused of participating in payments that Samsung made to a close friend of South Korean President Park Geun-hye in exchange for government support in the company’s succession planning.

 

 

 

 

The Drum (1/17)

With January well under way, now is a great time to take stock and prepare your SEO strategy for 2017. But where exactly should you start? Here are four important SEO factors you should address at the start of the new year.”
 
 

Adweek (1/16)

“It's no secret that storytelling is a key tool for brands and marketers that want to connect with consumers—and boost sales. But just how much? To find out, Origin created a series of experiments in which consumers were shown items paired with either standard descriptions or more detailed stories. The results were clear.

 

 

The Drum (1/16)

Ninety-two percent of consumers will visit a brand's website for the first time for reasons other than making a purchase, according to a study released today by content marketing platform Episerver.
 
 

The Drum (1/16)

Only 17% of publishers said they think that worries over the distribution of fake news would weaken the position of the online news media, while 8% argued it would make no difference.
 
 

Adweek (1/13)

“In a world where consumers are rapidly moving online, we need to be obsessed with winning all those micromoments before they ever step foot in our stores, dealerships or branches. The winning brands are there in these moments and provide relevant, useful and entertaining content—not just ads.
 
 

Marketing Land (1/13)

The start of a new year is a great time to review your current content marketing program and see how you’re doing. Is it time to change things up a bit for the new year or are you A-OK just cruising along as is?

 

 

 

The Drum (1/16)

Leadtail, a social media insights research company that tracks over 1,300 North American CMOs who are active on Twitter, recently analyzed over 680,000 tweets that specifically B2B tech CMOS are talking about.

 

 

MediaPost (1/13)

Multichannel campaigns can become complex and challenging, but research released Friday by the Interactive Advertising Bureau (IAB) shows that consumers viewing a constant message across a variety of channels can improve purchase intent by 90% and brand perception by 68%.”
 
 
 

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