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Tech & Marketing News from IDG

January 27, 2017

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Bloomberg (1/26)

More than $1 trillion in IT spending will be directly or indirectly affected by the shift to cloud during the next five years, Gartner estimated in July. 'This will make cloud computing one of the most disruptive forces of IT spending since the early days of the digital age,' the research firm said at the time.
 
 

MediaPost (1/26)

Verizon is pursuing more companies to build its media and content businesses. Charter is the third-largest pay TV provider behind DirecTV and Comcast. It has now approximately 17 million video subscribers and 19 million broadband subscribers.

 

Reuters (1/26)

Apple Inc's new legal assault on Qualcomm in the United States and China reflects its conclusion that regulators are unlikely to put an end to what it considers the chip maker's unfair business practices, analysts said.
 
 

MediaPost (1/26)

The Bing Network now makes up nearly 33% of the U.S. PC search market and is in 36 countries. The network has counted more than 524 million unique searchers worldwide, including 59 million searchers worldwide who are not reached on Google, according to the company.

 

 

  

 

The Next Web (1/27)

Businesses must have advanced, nuanced marketing efforts or the game is lost to others who do use these tactics. Marketing strategies such as social media outreach, search engine marketing, and web site pop-ups are yesterday’s trends. Every business does those now. Here’s the next frontier...
 
 

Adweek (1/26)

In an email to staffers, chief business officer and president of revenue Jim Norton explained, 'We're modernizing our revenue teams to simplify the way we work with our partners and better leverage the extraordinary talent in our company.'
 
 

Adweek (1/26)

“It's been a white-hot week so far for digital marketing statistics. We've seen numbers roll in about Reddit viewers, digital-media growth, bad ads, web bots, Amazon Echo, ecommerce and the hit film La La Land. Check out these dozen data points that grabbed our attention.
 
 

Digiday (1/26)

Among the 427 brands across nine industry verticals surveyed by research firm L2 in its 2017 report, 64 percent of them set up a presence on Snapchat between January and October of last year. But as of last October, only 67 percent of those were active, snapping at least once a month.
 
 

VentureBeat (1/26)

Next year, there will be a massive consolidation across both adtech and martech. We saw hints of this last year, with $6.5 billion in martech mergers and acquistions (M&A) in the first half of 2016 alone. The rise of APIs allows companies to integrate their datasets more easily, naturally paving the way for more M&A activity.
 
 

Network World (1/26)

“If it's time for an upgrade, there are plenty of new exciting smartphone features that your old device probably doesn't offer. Whether you want more screen real estate, a waterproof smartphone or a fresh new design, you'll want to keep an eye on these five smartphones.

 

 

 

IDC (1/26)

European countries have starkly different levels of ICT spending, and the efficiency of this spending is increasingly being discussed, as the performance against various international egovernment benchmarks does not always correlate with the level of investment.

 

 

eMarketer (1/27)

Internet users in the UK expressed little interest in sponsored content in a November 2016 survey conducted by YouGov. Over one in four in the UK said they ignore such content completely. In Germany, only 13% said they completely ignored it.
 
 
 

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