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Tech & Marketing News from IDG

January 3, 2017

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TechCrunch (1/3)

Meizu is one of China’s prominent phone makers — its affordable devices compete with those from Xiaomi and others. It claimed over 20 million sales in 2015 and, though it ran into some issues and made layoffs last year, it counts Alibaba among its investors.

 

The Drum (1/2)

Since Chen's appointment, Twitter has reorganised its Asia division, with country heads in India and Australia also leaving. 'Now that the Twitter APAC team is working directly with Chinese advertisers, this is the right time for me to leave the company,' said Chen in a tweet.
 
 

Reuters (1/2)

Smartphone component maker Wistron Corp, which counts Apple Inc among its customers, has applied for permission to expand its plant in the Indian city of Bengaluru, a high-ranking regional government official said on Monday.
 
 

Bloomberg (1/1)

In his annual New Year’s speech Monday, Samsung Vice Chairman and Co-Chief Executive Officer Kwon Oh-hyun urged employees to learn from costly failures as the consumer electronics giant seeks to recover from 2016’s bruising debacle surrounding the Note 7 smartphone.
 

 

 

 

 

TechCrunch (1/3)

“This year resulted in $612.9 billion in global tech deals, according to Dealogic, which made it the second best year for acquisitions. It nearly kept up the pace of record-setting 2015, where we saw $691.4 billion in tech transactions across the world.”
 
 

The Drum (1/3)

It’s not an entirely new observation and yet there has arguably never been a year filled with such a high concentration of marketers putting this approach into practice. While 2015 had its “mediapalooza” of media reviews, last year saw more marketers openly discuss the doubt they had in their media relationships being best for all parties.

  

 

Adweek (1/2)

A lot has changed since the first CES in New York, which showcased products from just 14 companies. Last year, it played host to nearly 4,000 exhibitors—with over 170,000 attendees getting a first look at new products and ideas.
 
 

The New York Times (1/2)

All kinds of companies, including century-old industrial stalwarts like General Motors and General Electric, are among the corporate giants acquiring tech start-ups of late. This trend, of course, reflects how new technology is radically changing many traditional businesses.
 
 

Adweek (1/2)

The digital world's rapid interweaving with the physical world is forcing tech companies and ad agencies to constantly bone up on the massive landscape of big data. In fact, some analysts and experts expect there will be as many as 50 billion connected devices within three years, which International Data Corp. estimates could generate nearly $9 trillion in sales by 2020.
  
 

PCWorld (1/2)

Going to CES is like going into a wild, overgrown jungle: You need a machete and a good guide to hack your way out. That’s why we’re here. We’ve scouted out the big stories and cut through the hype so we can tell you what’s really worth seeing
 
 

Business 2 Community (1/1)

As machine learning and predictive analytics technologies have rapidly matured, a whole community of forward-looking sales and marketing leaders are emerging as predictive innovators. These early adopters are leading the arms race for data by reinventing how their businesses operate based on intelligence that’s generated by AI and other related data science techniques.
 
 

eMarketer (12/29)

For B2Bs, account-based marketing (ABM) was the buzzword of 2016 and the trend is expected to continue into next year. Here are five ABM myths for B2Bs to forget in 2017.

 

 

 

eMarketer (1/3)

Even as some consumers place less trust in brand messages like ads, and more trust in sources like online reviews, other consumers say the opposite. This split is creating a dilemma for marketers as they seek to find the most effective, and trustworthy, ad formats and marketing tools to reach online shoppers.

 

 

MediaPost (12/30)

In 2016, the U.S. remains the biggest market -- up 4% to $179.4 billion. China continues to gain as the second-biggest market, improving 19% to $98.9 billion. Japan is virtually flat as the third-biggest marketplace -- at $29.9 billion, inching up from $29.0 billion. The U.K. is in fourth place, up 7% to $ 24.9 billion.
 
 

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