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Top Stories Facebook is Getting Ready to Test Paid Subscriptions with Publications Digiday (7/10) “ Nothing’s final, but the current thinking is that it will support publications with metered paywalls and freemium models, said a source familiar with the briefings. These options would seem to accommodate metered publications including Facebook skeptic The New York Times; and The Wall Street Journal and The Economist, which make a certain selection of articles free and put the rest behind a paywall.”
Samsung Predicts $52B In Q2 Revenue, Credits Galaxy S8 MediaPost (7/7) “Revenue should surpass $52 billion – up 18% annually – during the quarter, Samsung expects. For its bottom-line boost, the company is crediting the success of its Galaxy S8 smartphone and strong memory-chip sales.”
IBM Recruits Watson CMO MediaPost (7/7) “Michael Mendenhall will be tasked with promoting IBM’s AI technology, as well as the company’s cloud computing platform, in an increasingly competitive space. Every major cloud vendor – including Adobe, Microsoft, Salesforce and Google – touts some type of artificial intelligence technology.”
Merkle Set To Acquire Data Firm Aquila Insight MediaPost (7/7) “The pending deal is Merkle’s second European acquisition of 2017, following that of Spain-based, digital analytics consultancy, Divisadero in April. Both deals are part of Merkle’s plan to strengthen its European offering and footprint. ”
Fusion Media Group Will Relaunch Its Flagship Site as Splinter Adweek (7/7) “Splinter will replace Fusion as a news and politics site. As Business Insider reports, FMG owner Univision filed a trademark application for the new name last month stating that the site would publish 'information and commentary in the field of news, science, culture, politics, and entertainment.'” Promoted Content Success Story: Delivering High Returns with Content Marketing IDG “A four-year run of The Business Value Exchange (BVEx) has proved the value of an agile model for corporate marketing and is delivering high returns, including engagement with target customers. Read about how DXC and IDG leveraged content marketing to build a community of over 10,000 influencers and CIOs.”
Industry Perspectives How Publishers Are Capitalizing On Prime Day Digiday (7/10) “Last year, the first time Hearst participated in Prime Day, it dipped a toe in the water, letting a few staffers at its e-commerce publication, Best Products, create Prime Day-specific content. This year, staffers at five other titles, including Good Housekeeping and the digital-native title Delish, are producing original content for the day.”
‘Not Just the Digital Czar’: How the Role of Chief Digital Officer Has Evolved Digiday (7/10) “Alexa von Tobel, who was appointed as the first CDO for financial institution Northwestern Mutual this year, agreed that the CDO and CMO roles are now complementary. She said her team is accountable for key digital client touch points, while the marketing team is responsible for strengthening the Northwestern Mutual brand."
IAB Releases New Mobile In-App Ad Spec MediaPost (7/7) “The Interactive Advertising Bureau (IAB) and IAB Tech Lab said it released Mobile Rich Media Ad Interface Definitions (MRAID) Version 3.0, the latest version of a specificationthat aims to enable creators of in-app advertising to streamline the creative process.”
Research Insights Data Shows Social Following Isn’t Crucial to Successful Crowdfunding VentureBeat (7/8) “But what makes a crowdfunding campaign successful? The most obvious answer is a large social following – a crowd of loyal fans that would invest their hard-earned cash in a seemingly great idea. We expected this to be the case, but while our hypothesis holds some truth, social media may not be as important to crowdfunding success as we initially believed.”
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