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July 12, 2017

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Twitter Hires Former Intuit and Goldman Sachs Exec as Its New Chief Financial Officer
Adweek (7/12)
Ned Segal, who most recently was svp of finance at Intuit and before that spent 16 years at Goldman Sachs, is joining the flock to help CEO Jack Dorsey and the executive team find new revenue for the company that’s struggled in recent quarters to keep up with Wall Street’s demands.
 

Apple to Build First China Data Center to Comply With Law
Bloomberg (7/12)
“'The addition of this data center will allow us to improve the speed and reliability of our products and services while also complying with newly passed regulations,' the company said in its statement. 'Apple has strong data privacy and security protections in place and no backdoors will be created into any of our systems.'


Facebook Launches Messenger Ads Globally
Forbes (7/11)
The move is a notable expansion of Messenger ad tests in Australia and Thailand in January. The new ads could significantly accelerate the growth of Facebook’s nascent messaging monetization. Messenger and WhatsApp, which are each used by more than 1.2 billion people every month, could become multiple-billion dollar annual revenue generators in the next three to five years.

 

Amazon Sold 3 Times as Many Echo Devices During Prime Day as It Did Last Year
Adweek (7/11)
The company said that overall, products for home chefs, homes and techies were the most popular categories in terms of sales. Amazon pointed to Senso Bluetooth Headphones and 23andMe, a personal DNA kit that breaks down someone’s genetics, as top-selling items.


Snap Slips Below IPO Price, Gets Downgraded by Morgan Stanley
Bloomberg (7/11)
Snap isn’t alone among technology shares coming under increasing analyst scrutiny. Many large tech stocks, including Facebook, Apple Inc., Nvidia Corp. and Microsoft Corp., declined in the past month after analysts began raising red flags on some of the high valuations.

 

Promoted Content
 
Success Story: Delivering High Returns with Content Marketing
IDG
A four-year run of The Business Value Exchange (BVEx) has proved the value of an agile model for corporate marketing and is delivering high returns, including engagement with target customers. Read about how DXC and IDG leveraged content marketing to build a community of over 10,000 influencers and CIOs.
 

Industry Perspectives
 
The Key to Successful Digital Transformation
CIO (7/12)
Customer expectations have fundamentally changed the way businesses operate. While CIOs in the midmarket acknowledge that innovation and transformation are necessary, embarking down the path without user buy-in will inevitably yield varying degrees of resistance. 
 

IBM Revamps Computer Network Unit Around Watson Artificial Intelligence
Bloomberg (7/12)
The product offering, powered by IBM's Watson cognitive computing platform, will enable the company to maintain its market share in IT network infrastructure management. New York-based IBM has been struggling to pivot from reliance on older products like computers and operating system software and into higher-growth areas like AI and the cloud.
 

What Does Time Inc. Think It Would Solve With a Name Change?
Adweek (7/12)
With the news today that Time Inc. is possibly considering a name change, we have a lot of questions about media companies courting the name rebrand, like, why? And also, does it actually make a difference? And, why are most of the recent rebrand names so awful?


5 AI-Powered Companies Gaining Traction for 2017
VentureBeat (7/11)
AI is always adapting, looking for new ways to help us on a constant iteration cycle. The engineers behind AI are keen to make the technology more powerful and integrated into our daily workflow, even when things get really complex.

 

Why Brands Want Lifetime Value In Real-Time Bidding
AdExchanger (7/11)
While most brands still make online ad buys based on cookies and bidstream data evaluated in milliseconds, publishers are starting to accommodate forward-thinking advertisers. According to Artem Mariychin, co-founder and CEO of the LTV analytics firm Zodiac, RTB buyers tend to value inventory based not on offline data, but on engagement or impressions.


B2B Influencer Marketing is Becoming a Thing. Why?
Skyword (7/10)
IDG Enterprise defines influencer marketing as 'the practice of engaging internal and industry experts/influencers with active networks to help achieve measurable business goals,' and adds that 'these influencers can help promote your content with added authority.'

 
Research Insights
 
B2B Salespeople Want a Slew of Tools, Not Just One
eMarketer (7/12)
“A large share of respondents (76%) said they want a sales enablement solution to have a quick navigable sales collateral repository. Nearly half (48%) said they want the ability to create and edit content in a rapid manner, and 40% want the power to share content with prospects and track them.
 

Majority Of Marketers Still Struggle With Adaptive Marketing, Per CMO Council
MediaPost (7/11)
About 67% of the CMOs participating in the study released Tuesday rank digital advertising as the most important piece of their marketing mix, and another 67% rank website design and content as most important. The diversity required has become a challenge, making the management of agency and in-house partners much more complicated.


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