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July 18, 2017

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Toshiba Soars on Einhorn's Backing, Hopes of a Final Chip Deal
Bloomberg (7/18)
A group led by the Japanese government-backed Innovation Network Corp. of Japan, Bain Capital and other investors have become preferred bidders for Toshiba’s semiconductor business, with South Korea’s SK Hynix Inc. providing financing. Western Digital Corp.—a partner of Toshiba’s in memory chipmaking—is seeking to block the deal, arguing it tramples on their rights as a joint-venture partner. 


Flipkart Increases Bid for Rival Snapdeal to Between $900 Million and $950 Million
VentureBeat (7/17)
Flipkart’s revised offer was made for Snapdeal’s marketplace and its e-commerce solutions provider Unicommerce but does not include its logistics arm Vulcan Express and digital payments unit FreeCharge, which may be sold separately, said the sources.”
 

Accenture Acquires 'User Experience' Shop Clearhead
MediaPost (7/17)
This deal underscores Accenture Interactive's acquisition strategy that focuses on specialized digital customer services. In May, the company acquired e-commerce solution provider Media Hive (US) to strengthen its capabilities around Salesforce Commerce Cloud implementation. 

 

Google Fiber Loses Chief Executive Officer After Five Months
Bloomberg (7/17)
McCray was hired in February as chief executive officer of Access, the Alphabet unit that houses Google Fiber. He joined the tech giant after Craig Barratt, the former Access boss, exited in October when a big, expensive expansion plan he created was cut back.


Rubicon Project Pays $38.5M For NToggle
MediaPost (7/17)
The purchase will enable Rubicon to integrate  nToggle's bid request optimization technology to 'help us better understand the relationship between buyers and sellers' and create a more cost-effective programmatic buying experience for clients, Tom Kershaw, Rubicon Project’s CTO, told Digital News Daily.

 

Promoted Content
 
Success Story: Delivering High Returns with Content Marketing
IDG
A four-year run of The Business Value Exchange (BVEx) has proved the value of an agile model for corporate marketing and is delivering high returns, including engagement with target customers. Read about how DXC and IDG leveraged content marketing to build a community of over 10,000 influencers and CIOs.
 

Industry Perspectives
 
Amazon Cozies Up to Video Publishers with Marketing and Tech Support—and Cash
Digiday (7/18)
Within the Amazon Channels program, Amazon is taking on a lot of the marketing and infrastructure costs that go into building and maintaining a streaming video channel. Publishers can advertise their channels, but Amazon will regularly promote different subscription channels or video titles across its platform, including Amazon.com and IMDb.
 

The 5 Fundamentals of Effective Cloud Management
CIO (7/18)
Over 85 percent of enterprises will commit to multicloud architectures encompassing a mix of public cloud services, private clouds, community clouds, and hosted clouds, according to IDC. Moreover, the research firm says that more than 50 percent of enterprises will subscribe to more than five different public cloud services and will continually add, expand, contract, and drop subscriptions based on business needs by 2018.
 

Amazon Alexa is So Smart It's Stupid
InfoWorld (7/18)
The Amazon Alexa platform is on a roll, now crammed with more than 15,000 'skills,' up from 10,000 in February, as reported by Voicebot. While this sounds amazing, the reality is that the vast majority of Amazon Echo customers don’t know 99.999 percent of those skills exist. Worse, there seems to be no viable way for anyone to discover what all those skills are.
 

How Blockchain is Used in Media and Advertising
Digiday (7/17)
Blockchain isn’t widely adopted: Fred Askham, associate director of analytics at IMM, which is looking into using adChain, said while fraud is a big concern, the big problem in the industry is adoption. Blockchain relies on multiple 'nodes' and players, and if people don’t participate, it doesn’t work.
 

Facebook Marketplace's New Ad Unit Could Bring Opportunities For Search
MediaPost (7/17)
A select number of advertisers have been invited to test the ads for free. The ads will appear on mobile devices in the U.S. in the main feed of Marketplace, not the categories. Only a small percentage of people will see the ads during the test phase.

 
Research Insights
 
Worldwide Public Cloud Services Spending Forecast to Reach $266 Billion in 2021
IDC (7/18)
The United States will be the largest market for public cloud services accounting for more than 60% of worldwide revenues throughout the forecast and total spending of $163 billion in 2021. Western Europe and Asia/Pacific (excluding Japan)(APeJ) will be the second and third largest regions with 2021 spending levels of $52 billion and $25 billion, respectively.
 

Mobile Poised To Dominate Digital Video Consumption, Loss Of Ad Effectiveness Seen
MediaPost (7/17)
'Videos viewed on fixed devices are displayed on larger screens, and often in less distracting environments, than those viewed on mobile devices. They are more effective at conveying brand messages, and so command a price premium from advertisers,' the report finds.

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