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Top Stories Apple’s iPhone Manufacturers Join Legal Counter Against Qualcomm Bloomberg (7/19) “The dispute first surfaced in Januarywhen Apple accused Qualcomm of overcharging it billions of dollars as part of illegal business practices. The contract manufacturers, who were dragged into the fight when Qualcomm sued them separately for payments owed by Apple, are now siding with the iPhone maker to make sure they’re not saddled with the fees.”
IBM Misses Revenue Estimates as Cloud Services Unit Falters Bloomberg (7/18) “Sales in the company’s technology services and cloud platforms segment dropped 5.1 percent from the same period a year earlier, even though executives had said in April that they expected key contractsto come through in the quarter. The unit is a marker for the strength of the company’s push into newer technologies.”
Google Brings Voice To Analytics, Simplifies Interactions with Platform MediaPost (7/18) “The idea is to simplify the user interface, allowing others across an organization to have access to the same data simply by verbalizing basic analytics questions to a simple user interface in Google Analytics, similar to the way one person may ask another.”
Apple Names New Managing Director for China Amid Localization Drive Reuters (7/18) “Apple last week said it will invest in a $1 billion project in Guizhou province which will include a data center run with a local partner. It said none of its systems will have so-called backdoors that allow outside parties to access data.” Promoted Content Success Story: Delivering High Returns with Content Marketing IDG “A four-year run of The Business Value Exchange(BVEx) has proved the value of an agile model for corporate marketing and is delivering high returns, including engagement with target customers. Read about how DXC and IDG leveraged content marketing to build a community of over 10,000 influencers and CIOs.”
Industry Perspectives How Quickly Will Marketers Transform Video Advertising With Virtual Reality? MediaPost (7/19) “What’s limiting the adoption of VR? It’s not hardware accessibility. Instead, the ad industry is challenged by a lack of compelling content that will appeal to a wide audience. That's where marketers have an opportunity to reach eager, curious audiences—few of whom have found their VR niche.”
Google’s Smart Feed Digs Up Content Based On Your Interests VentureBeat (7/19) “Users’ feeds are based on each person’s use of Google services. The factors that affect what content is shown in a feed include users’ search histories, YouTube watching habits, and activities in Chrome. In addition, users can choose to follow topics that they care about, likeLabradoodles,health care policy, professional cycling, and more.”
Confessions of a Platforms Exec: Marketers Beware of Handing Over Data to Agencies Digiday (7/18) “For the latest in our Confessions series, in which we trade anonymity for candor, we spoke to a senior exec from one of the big four tech platforms about why they are frustrated that advertisers are being mis-sold on data-management solutions that aren’t necessarily in their best interest.”
China's Push to Censor More of the Internet Bloomberg (7/19) “Last week, the government decided those have to go as well, demanding carriers block all VPNsby February 2018. This latest censorship streak reinforces China’s Great Firewall ahead of the 19th Communist Party Congress this fall, when a certain president who resembles a bear will consolidate his power.”
This Startup Wants to Replace Your Office With 3D Holograms Bloomberg (7/18) “The vision is that office workers will huddle around holograms to collaborate on pretty much any kind of task. That means no computers, cubicles, regular desks, or chairs. Gribetz's own office provides a glimpse of how a future workplace might look.”
Research Insights Marketers Face Challenges in Working with Location Data eMarketer (7/19) “A third of digital marketers in North America polled in March 2017 said that understanding how to use location to deliver relevant mobile ads was one of the leading challenges their organization faced. Over a quarter of respondents said there was a lack of transparency in location data collection, and another 25% said there wasn’t enough clarity on the sources of collected location data.”
Consumers Want Control of the Brand Experience MediaPost (7/19) “Survey findings released this week from the CMO Council, in partnership with SAP Hybris, almost seem like a mass of contradictions. Consumers say they don't care if they engage with brands offline or online—they want service and experience wherever they go. For instance, 42% say they connect in lots of different ways and prefer to 'mix it up depending on where they are or what they want,' keeping brands on their toes.”
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