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July 19, 2017

Delivering the latest tech and marketing news stories straight to your inbox.

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Top Stories
 
Apple’s iPhone Manufacturers Join Legal Counter Against Qualcomm
Bloomberg (7/19)
The dispute first surfaced in January when Apple accused Qualcomm of overcharging it billions of dollars as part of illegal business practices. The contract manufacturers, who were dragged into the fight when Qualcomm sued them separately for payments owed by Apple, are now siding with the iPhone maker to make sure they’re not saddled with the fees.


IBM Misses Revenue Estimates as Cloud Services Unit Falters
Bloomberg (7/18)
Sales in the company’s technology services and cloud platforms segment dropped 5.1 percent from the same period a year earlier, even though executives had said in April that they expected key contracts to come through in the quarter. The unit is a marker for the strength of the company’s push into newer technologies.
 

Facebook Has a New VP of Communications for WhatsApp, Instagram, Messenger
Adweek (7/18)
Rachel Whetstone called for a ride away from Uber in April and arrived at Facebook to fill a newly created post. Whetstone is now vice president of communications for WhatsApp, Instagram and Messenger, reporting to vp of technology communications Caryn Marooney.
 

Google Brings Voice To Analytics, Simplifies Interactions with Platform
MediaPost (7/18)
The idea is to simplify the user interface, allowing others across an organization to have access to the same data simply by verbalizing basic analytics questions to a simple user interface in Google Analytics, similar to the way one person may ask another.


Apple Names New Managing Director for China Amid Localization Drive
Reuters (7/18)
Apple last week said it will invest in a $1 billion project in Guizhou province which will include a data center run with a local partner. It said none of its systems will have so-called backdoors that allow outside parties to access data.

 

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Success Story: Delivering High Returns with Content Marketing
IDG
A four-year run of The Business Value Exchange (BVEx) has proved the value of an agile model for corporate marketing and is delivering high returns, including engagement with target customers. Read about how DXC and IDG leveraged content marketing to build a community of over 10,000 influencers and CIOs.
 

Industry Perspectives
 
How Quickly Will Marketers Transform Video Advertising With Virtual Reality?
MediaPost (7/19)
“What’s limiting the adoption of VR? It’s not hardware accessibility. Instead, the ad industry is challenged by a lack of compelling content that will appeal to a wide audience. That's where marketers have an opportunity to reach eager, curious audiences—few of whom have found their VR niche.


Google’s Smart Feed Digs Up Content Based On Your Interests
VentureBeat (7/19)
Users’ feeds are based on each person’s use of Google services. The factors that affect what content is shown in a feed include users’ search histories, YouTube watching habits, and activities in Chrome. In addition, users can choose to follow topics that they care about, like Labradoodles, health care policy, professional cycling, and more.


Confessions of a Platforms Exec: Marketers Beware of Handing Over Data to Agencies
Digiday (7/18)
For the latest in our Confessions series, in which we trade anonymity for candor, we spoke to a senior exec from one of the big four tech platforms about why they are frustrated that advertisers are being mis-sold on data-management solutions that aren’t necessarily in their best interest.

 

China's Push to Censor More of the Internet
Bloomberg (7/19)
“Last week, the government decided those have to go as well, demanding carriers block all VPNs by February 2018. This latest censorship streak reinforces China’s Great Firewall ahead of the 19th Communist Party Congress this fall, when a certain president who resembles a bear will consolidate his power.
 

Facebook Says It Will Start Testing a Subscription-Based News Product in October
Adweek (7/18)
“'We are in early talks with several news publishers about how we might better support subscription business models on Facebook. As part of the Facebook Journalism Project, we are taking the time to work closely together with our partners and understand their needs,' says head of news partnerships Campbell Brown.
 

This Startup Wants to Replace Your Office With 3D Holograms
Bloomberg (7/18)
“The vision is that office workers will huddle around holograms to collaborate on pretty much any kind of task. That means no computers, cubicles, regular desks, or chairs. Gribetz's own office provides a glimpse of how a future workplace might look.

 
Research Insights
 
Marketers Face Challenges in Working with Location Data
eMarketer (7/19)
“A third of digital marketers in North America polled in March 2017 said that understanding how to use location to deliver relevant mobile ads was one of the leading challenges their organization faced. Over a quarter of respondents said there was a lack of transparency in location data collection, and another 25% said there wasn’t enough clarity on the sources of collected location data.
 

Consumers Want Control of the Brand Experience
MediaPost (7/19)
Survey findings released this week from the CMO Council, in partnership with SAP Hybris, almost seem like a mass of contradictions. Consumers say they don't care if they engage with brands offline or online—they want service and experience wherever they go. For instance, 42% say they connect in lots of different ways and prefer to 'mix it up depending on where they are or what they want,' keeping brands on their toes.


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