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Top Stories Facebook, Google, and Twitter Face Growing Pressure from EU Over User Terms VentureBeat (7/25) “The companies had first proposed changes to their terms and conditions in March to assuage the regulators’ concerns in March. The sticking points were terms such as those that forced European consumers to seek redress in California, where the companies are based, instead of the consumer’s home country.”
Google CEO Sundar Pichai Appointed to Alphabet Board of Directors Forbes (7/24) “Pichai is best known for doubling down on Google's commitment to artificial intelligence, which has led to a long list of improvements for Google's consumer and enterprise services. Pichai becomes the fifth insider to join the Alphabet board, which now has 13 members.”
Alphabet Falls on Concern About Rising Google Traffic Costs Bloomberg (7/24) “The company reported sales, minus partner payouts, were $20.92 billion, in line with analysts’ consensus forecasts, but below some more bullish expectations. Estimates ranged from $20.55 billion to $21.61 billion, according to data compiled by Bloomberg.” Promoted Content Success Story: Delivering High Returns with Content Marketing IDG “A four-year run of The Business Value Exchange (BVEx) has proved the value of an agile model for corporate marketing and is delivering high returns, including engagement with target customers. Read about how DXC and IDG leveraged content marketing to build a community of over 10,000 influencers and CIOs.”
Industry Perspectives The Rise of AI is Forcing Google and Microsoft to Become Chipmakers Wired (7/25) “As the tech industry busies itself with building out this brave new artificially intelligent world, it’s hitting a speed bump: Computers aren’t powerful and efficient enough at the specific kind of math needed. While most attention to the AI boom is understandably focused on the latest exploits of algorithms, there’s a less obvious scramble going on to build a new breed of computer chip needed to power our AI future.”
5 Reasons to Take a Fresh Look Your Security Policy CSO Online (7/25) “Today’s advanced persistent threats, new business technologies and a younger workforce have prompted security budgets to shift from breach prevention to detection and response. Those same forces have also motivated many organizations to take a fresh look at their security policies and guidelines – and for good reason.”
Ad Fraud Is Biggest Industry Issue MediaPost (7/24) “It's especially important to ensure full data transparency from agencies and ad-tech partners. Simple measurement models like reach, clicks, click-through-rates, viewability and other metrics can be modified by untrustworthy parties, so marketers need tips on how to reset measurement metrics in order to fix media quality issues.”
Bet On Ads.txt Over Blockchain to Solve Ad Verification Advertising Age (7/24) “Ad verification software has become a big business, with providers helping advertisers identify fraudulent impressions and undesirable ad placement on risky content. However, keeping up with the bad actors was daunting. Whitelisting domains could eliminate the cheap fraud, but it was no match for sophisticated schemes that masked domain addresses.”
Research Insights Consumers Easily Click On Risky Links: Study MediaPost (7/24) “Almost half of all consumers would click on dangerous links, leaving themselves open to phishing attacks. Yet they would be more careful when dealing with their bank, according to a study by NordVPN, a virtual private network provider.”
