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July 27, 2017

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WeWork Launches China Unit with $500 Million Funding from Hony, SoftBank
Reuters (7/27)
Co-working space startup WeWork has set up a Chinese unit, with the help of a $500 million investment from China's Hony Capital and Japan's SoftBank Group Corp, to tap into a booming demand for shared office space in the world's No.2 economy. The funds will be used to expand beyond WeWork's current locations in Beijing and Shanghai to at least five more large cities in the next six to 12 months.


Discovery Is Said to Be Sole Remaining Bidder for Scripps
Bloomberg (7/27)
The companies are still negotiating some unspecified issues and are unlikely to reach a definitive agreement until next week. An acquisition by Discovery would combine two cable TV programmers that are leaders in so-called unscripted programming. The offer was high enough to force Viacom Inc. to abandon its own efforts to acquire the owner of HGTV and the Food Network.


Despite Samsung’s Record Profits, Its Smartphone Business is Still in Trouble
VentureBeat (7/27)
“'Samsung is under immense pressure in the mid-tier from the Chinese players,' said Canalys research analyst Ishan Dutt, in a statement, 'It needs to use its brand to make its mid-tier devices more desirable. The recently launched S8 and S8+ have helped it win back some of its premium share. It now needs to generate a halo effect around these products in the mid-tier to counteract the threat from China.'

 

China's Huawei Readying an Answer to Apple's Upcoming iPhone
Bloomberg (7/27)
The world’s No. 3 smartphone maker, which in 2016 declared it will someday surpass both Apple and Samsung Electronics Co. in market share, is shooting for shipments of 140 million to 150 million units in 2017 -- up marginally from 139 million in 2016. But it’s also putting the finishing touches on its most powerful device yet, the Mate 10."


Facebook Raked in $9.16 Billion in Ad Revenue in the Second Quarter of 2017
Adweek (7/26)
The company also reported an increase in both daily and monthly active users, with daily active users totaling an average of 1.32 billion in June for a 17 percent increase year-over-year. Monthly active users also increased 17 percent year-over-year to total 2.01 billion as of June 30.


PayPal's Partnership Strategy Pays Off With Customer Growth
Bloomberg (7/26)
PayPal Holdings Inc. Chief Executive Officer Dan Schulman said PayPal is on track to add 25 million new accounts this year thanks to deals that increase the number of places the payments service is accepted and raise the number of accounts that can be linked to its digital wallet.


Promoted Content
 
Success Story: Delivering High Returns with Content Marketing
IDG
A four-year run of The Business Value Exchange (BVEx) has proved the value of an agile model for corporate marketing and is delivering high returns, including engagement with target customers. Read about how DXC and IDG leveraged content marketing to build a community of over 10,000 influencers and CIOs.
 

Industry Perspectives
 
The Right Social Media Metrics Are Different For Every Business
AdExchanger (7/27)
The right metrics can make or break a company’s measurement discipline, since they’re the backbone of the story it is trying to tell through data. Metrics can show whether social media programs are effective and the investment justified. And, most importantly, are these programs contributing to businesses’ success?
 

The Rise of Self-Service in Ad Tech
Digiday (7/27)
Richard Joyce, senior analyst of programmatic media for Forrester, believes self-service is the future of ad tech. Joyce believes this is not just from an auditing, control, verification and transparency standpoint but also from a knowledge-building standpoint — marketers are trying to expand their knowledge of life in digital advertising to prepare for the future.
 

How Global Media Companies Handle Digital Disruption
CIO (7/26)
Imagine how much more effective media placement would be if it could be informed by granular levels of data. Even in an anonymous fashion, we can learn a ton about consumer groups across a huge band of demographics when armed with data points like these. These learnings, in turn, can be used to maximize our clients' investment and allow us to make much more targeted media buys on their behalf.  

 
Research Insights
 
People Will Watch a Full Video Ad … If They Get Rewarded
eMarketer (7/27)
“Respondents younger than 40 were all more likely to complete 15-second video ads in exchange for a reward than they were to complete 30-second ads. Breaking the data down by gender, females generated slightly higher video completion rates for both 15- and 30-second video ads than males. But by and large, both genders showed a high likelihood of completing both types of video ad units for a reward.
 

Strong Demand Expected to Drive Worldwide Governance, Risk and Compliance (GRC) Software Revenues to $11.8 Billion in 2021
IDC (7/26)
The market for governance, risk and compliance (GRC) software is expected to experience strong growth as business leaders look for solutions to meet the challenges of regulatory change, cybersecurity threats, third-party exposure, and reputation risk. In the first forecast to size the overall GRC software market, IDC sees worldwide revenues reaching $11.8 billion in 2021.”


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