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July 5, 2017

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Top Stories
 
Nokia Signs Patent and Equipment Deal with Xiaomi Amid Big Push Into Chinese Market
VentureBeat (7/5)
The Chinese company will license Nokia’s mobile patents and purchase telecom equipment from the Finnish company for an undisclosed sum. While the financial impact may not be immediately clear, this latest deal follows a flurry of announcements Nokia has made over the past week about its pursuit of the Chinese market.

 

Vivendi Completes Deal to Acquire Majority Of Havas
MediaPost (7/4)
The deal, valued at approximately $2.5 billion, was unveiled in May. It was not unexpected, as Bollore Group controls both entities and has pushed for greater cooperation between the two firms for some time.
 

Imagination Says Sale Talks Continuing After Losing Apple
Bloomberg (7/4)
Imagination said in April that Apple was developing its own graphics technology after years of using Imagination’s work for the iPhone, iPad, iPod, Apple TV and Apple Watch. After the transition is made over the next 15 months to two years, Imagination said Apple will no longer pay royalty payments under an existing contract.


Microsoft Internal Memo Cites Changes, But No Layoffs
MediaPost (7/4)
The memo states several growth drivers such as empowering commercial and consumer customers and partners to digitally transform, building solutions effectively with customers and partners, aligning the company's sales and partner efforts by industry for greater digital impact, increasing technical depth and better align sales and services to solution areas.

 

Samsung Plans $18 Billion of New Investments in Chip Production
Bloomberg (7/3)
Samsung announced the spending plans as it started mass production of chips from the Pyeongtaek facility just over two years after breaking ground on the plant. The company is building capacity to cater to an expected surge in demand from Internet of Things, artificial intelligence and automotive technologies.


Germany Prepares for Cyberattacks Ahead of G20 Summit
Reuters (7/3)
“'As the national cyber security agency...we're concerned about everything from (persistent threats) to groups like Anonymous and Lulzsec that could be planning political protests using cyber attacks,' Arne Schoenbohm, president of Germany's Federal Office for Information Security (BSI), said."

 

Promoted Content
 
Success Story: Delivering High Returns with Content Marketing
IDG
A four-year run of The Business Value Exchange (BVEx) has proved the value of an agile model for corporate marketing and is delivering high returns, including engagement with target customers. Read about how DXC and IDG leveraged content marketing to build a community of over 10,000 influencers and CIOs.
 

Industry Perspectives
 
Publicis CEO Sadoun: 'I am What I am Because of Creativity'
Advertising Age (7/5)
Publicis Groupe's chairman and CEO Arthur Sadoun defended his controversial Marcel project – which entails pulling out of all awards shows for a year to help fund a group-wide AI system – as a draw for both talent and clients.
 

The Hunt for Driverless-Car Winners Is On
Bloomberg (7/5)
With so many companies, from General Motors Co. to Daimler AG to Volvo Cars, promising to have fully-loaded self-drivers on the road within four years, it can seem like the competition is entering the homestretch. But none of the contenders has really broken from the pack. And it’s a really crowded field.
 

Microsoft Calls On Tech Industry To Form 'Digital' Geneva Convention
MediaPost (7/3)
Earlier this year, Brad Smith, Microsoft president and chief legal officer, called for a 'digital' Geneva Convention similar to the analog Geneva Convention. Since the WPP hack, Microsoft is ringing the bell a little louder, saying that the private sector is now the battlefield responsible for protecting digital content and users of cloud services.
 

5 Tips to Bring Performance Marketing into Focus
MArTech Advisor (7/3)
Big data tools, digital capabilities and cloud-based platforms have transformed marketing operations over the past several years. The pace of change will accelerate as innovations in artificial intelligence and other advanced technologies gain market share in the months ahead.
 

Beach Reads for Techies 2017
Computerworld (6/30)
For the fifth year in a row, Computerworld asked technology professionals from around the country in various positions and industries what books they’re reading right now, what books everybody should read in 2017, and which ones top their lists of all-time great reads for techies. Here’s their take on best-bet books for IT pros this summer and beyond.

 
Research Insights
 
How Will AI Affect Marketing Efforts?
eMarketer (7/5)
According to an April 2017 survey of marketing leaders worldwide from CRM technology provider Salesforce, respondents expect to see improvements in efficiency and advancements in personalization over the next five years.
 

The Challenges of Reaching an Omnichannel Audience
eMarketer (7/5)
As most marketers have found, successful integration of TV, digital and in-store data is only partially about combining all the necessary pieces. Navigating organizational and technology-driven obstacles is also a must. Without organizational cooperation, any efforts aimed at integrating technology and data are in vain.


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