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July 7, 2017

Delivering the latest tech and marketing news stories straight to your inbox.

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Top Stories
 
Samsung Heads Into New iPhone Season Fueled by Record Earnings
Bloomberg (7/7)
Samsung intends to use its well-received Galaxy S8 to extend its lead against its American rival. But it will also lean heavily on its position as the world’s largest maker of memory chips to grow its bottom line.
 

Xiaomi Ends Slump as Smartphone Shipments Jump 70% in Q2 Thanks to ‘Iron-Fist’ of Quality
VentureBeat (7/7)
The apparent turnaround also comes after the departure of Hugo Barra, the Google exec that Xiaomi poached in 2013 to build its brand internationally. Barra said he was leaving for personal and health reasons, though his departure also came after a miserable year for Xiaomi.
 

Qualcomm Seeks Limited Ban on iPhone Shipments, Sues on Patents
Bloomberg (7/6)
The chipmaker claims that Apple infringes six patents covering various aspects of mobile phone technology. Qualcomm is also asking the U.S. International Trade Commission in Washington to stop versions of the iPhone that aren’t built with its chips from entering the country.
 

Tesla to Build World's Biggest Lithium Ion Battery in South Australia
The Guardian (7/6)
The 129MWh battery, which is paired with a wind farm, is designed to improve the security of electricity supplies across South Australia. The state government said Musk had confirmed his pledge made on Twitter in March that he could deliver the battery within 100 days of signing the contract or it would be delivered free.
 

Symantec Is Buying a Cybersecurity Startup to Protect Work Email
Fortune (7/6)
Symantec is paying an undisclosed sum for the Tel Aviv-based company of about 40 employees. Fireglass specializes in an area of security called 'browser isolation,' a technology that creates virtual websites allowing users to browse any content without having viruses touch their network.


Google Launches Native Ad Format For AdSense, Some See A Conflict
MediaPost (7/6)
The ad formats include in-feed, in-article and Matched content, Google's content recommendation product that launched in 2015. Some have raised concerns as to whether the ads violate Google's own policies, suggesting that native ads can often be mistaken for other site content and are against webmaster rules.

 

Promoted Content
 
Success Story: Delivering High Returns with Content Marketing
IDG
A four-year run of The Business Value Exchange (BVEx) has proved the value of an agile model for corporate marketing and is delivering high returns, including engagement with target customers. Read about how DXC and IDG leveraged content marketing to build a community of over 10,000 influencers and CIOs.
 

Industry Perspectives
 
Why Microsoft’s Layoffs Aren’t Reason to Panic
VentureBeat (7/6)
Headcount reductions at Microsoft were once unheard off, but the company has made several job cuts in the recent past. Employees dealing with on-prem solutions will continue to be shifted to the cloud (if they can be; otherwise more people will be let go). Field support jobs will scale back over time, as will development functions focused on the on-prem applications.
 

This Sales Mistake Will Leave Your Prospects Uninterested in You and Your Product
Business 2 Community (7/6)
The person you are pitching in any business has a decision process that starts before you make your first pitch and ends when they decide to buy (or not buy). Too many salespeople miss the opportunity to stay connected to their prospects by leveraging social media to provide value during the waiting period.
 

Your Social Media Marketing Is Only as Good as Your Content
Adweek (7/6)
While pay-per-click ads, profile designs and strategies for amassing thousands of followers are certainly relevant, they aren’t everything. At the end of the day, your ability to profit from social media will only go as far as your content takes you.
 

The Hidden Risk of Blind Trust in AI’s ‘Black Box’
CIO (7/6)
“While some CIOs see self-learning software as a boon for achieving greater efficiencies, others are leery about entrusting too much of their operations to AI because it remains difficult to ascertain how the algorithms arrive at their conclusions.
 

Rethinking What It Means to Win in Security
CSO (7/6)
Embedded in this shift is the economy of improvement: each reduction in shrinkage needs to cost less to obtain than the savings it generates. After all, it doesn’t make sense to spend $100 to protect $1. Coupling the cost of improvement with measured reduction in overall impact to the business is a reasonable way to understand success.

 
Research Insights
 
Email Still The King Of ROI, Says DMA
MediaPost (7/6)
Email marketing was the top profit generator, per the annual benchmark report, with email’s cost-per-acquisition (CPA) the lowest of all media types evaluated in the report at $10.32. Half of the 592 marketers polled by the DMA expressed a plan to increase their use of email over the next year.


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