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June 12, 2017

Delivering the latest tech and marketing news stories straight to your inbox.

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Top Stories
 
Apple Is Making Old iPhones New Again to Win India
Bloomberg (6/12)
Apple made just 3 percent of the smartphones sold in India, the industry’s fastest­growing market, in the first quarter. Now it’s letting stores and online retailers such as Amazon.com Inc. and Flipkart Ltd. slash prices for retro models, a rare concession for a brand that carefully guards its high-end image.


Google Execs Hunker Down for Fight with EU as Fines Loom
Bloomberg (6/10)
Timing on a decision could slip and Google representatives and the commission both remain tight-lipped, declining to talk about it. The company hasn’t yet met with regulators to discuss a potential EU order or how it might implement any changes, according to a person familiar with the probe.”

 

Data Center Operator Digital Realty to Acquire Rival DuPont Fabros in $7.6 Billion Deal
VentureBeat (6/9)
Washington-based DuPont Fabros operates 12 data centers in three major U.S. markets and Canada, while Digital Realty operates 156 data centers globally. The deal has the potential to realize up to $18 million of annualized overhead savings, resulting from both companies’ complementary business operations, Digital Realty Chief Executive William Stein said in a statement.
 

Alibaba Predicts Huge Revenue Growth
eMarketer (6/9)
One aspect of Alibaba’s business that’s often overshadowed—and has seen strong growth—is advertising. In a presentation delivered at the investor conference, Alibaba CFO Maggie Wu said 60% of the company’s revenues are now derived from its advertising platform, Alimama.

 
Industry Perspectives
 
Computerworld Recognizes the 2017 Best Places to Work in IT
IDG Enterprise (6/12)
'As technology moves to the strategic center of every business, the ability of the enterprise to attract and retain skilled IT talent has become critically important,' says Ken Mingis, executive editor of Computerworld.


What the Collission of Adtech and Martech Means for Marketers
Mumbrella (6/12)
While the martech and adtech worlds are coming together in the view of Adroll’s Toby Gabriner, he believes it is more helpful to consider marketing and advertising data as three groups by splitting what’s normally considered marketing data into personally identifiable data and more anonymised cookie information.
 

12 Digital Innovators Who Are Crafting, Coding and Advancing a More Interesting World
Adweek (6/12)
In recent years, innovation has often been defined by the race to be first to market or prove yourself an early adopter. Thankfully, that technological land rush—whether it be in VR, social apps or AI—seems to be slowing, with the focus shifting to tangible benefits and truly captivating experiences.
 

AI Is Leaping From Hype to Reality, and Marketers Are Reaping the Benefits
Adweek (6/11)
Historically, businesses required human interaction in order to understand exactly what a customer needed. Today, that’s no longer the case. Thanks to lots of data and AI, companies now know exactly what you want, when you want it and how you want it.


The ‘Path’ to Purchase is Really a Random Walk
VentureBeat (6/11)
Most of our decision-making, some experts put it as high as 95 percent, happens at a subconscious level, influenced by dozens of known and unknown variables far beyond the marketer’s control. Forcing that messiness into an order is folly. It’s time we embrace randomness.

 

Guardian US Raises More Than $50,000 in 31 Hours
Digiday (6/9)
The campaign launched on June 5 and was expected to last two months. But in a note to readers, Jane Spencer, deputy editor for strategy of Guardian US, wrote that the publisher surpassed its goal within 31 hours of the campaign’s launch, with more than 1,000 readers pledging $60,166.
 

Snapchat vs. Instagram: What Marketers Need to Know
Digiday (6/9)
'The cost for Instagram is right now lower than Snapchat, but we anticipate that will normalize once self-serve opens up on Snapchat,' said one buyer. 'The big thing is still targeting. Instagram is Facebook targeting. That’s why I think Snap is leaning more heavily into selling us on its custom content.'"


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