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June 14, 2017

Delivering the latest tech and marketing news stories straight to your inbox.

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Top Stories
 
Intel Commits $178 Million to Build a ‘Smart and Green’ R&D Facility in India
VentureBeat (6/14)
India is already home to the chip giant’s largest R&D facility outside the U.S., and with a new $178 million investment the company said that it will open a new 'smart and green' building with IoT technology built into its core.
 

Time Inc. Slashes 300 Jobs Amid Cost Cuts
WWD (6/13)
Time Inc. said it hired a consultant to help evaluate the next round of cuts, and that the company, while no longer considering a sale, would consider selling titles or partnering on them with other interested parties, for instance.
 

IAB Issues New Mobile Marketing Guidelines, Tackles Cross-Device Targeting
MediaPost (6/13)
The guidelines encompass identifiers required for user-level mobile and cross-screen marketing activities, as well as ways to improve ad targeting, measurement, attribution and relevancy. The IAB also outlines the pros and cons of various methodologies used to anonymously match and map users and devices.
 

Dentsu Aegis' Horler Set To Leave After 17-Year Run
MediaPost (6/13)
Under Horler’s leadership, the network’s U.S. unit grew significantly through a combination of new business and M&A. In 2016, Dentsu Aegis US acquired seven US-based companies, including Cardinal Path, Accordant, gyro, C2C Outdoor, and Gravity Media.
 

Yahoo Completes Sale Of Business To Verizon
MediaPost (6/13)
Yahoo's remaining assets consist of an 15% equity stake in Alibaba Group Holding Limited; 36% equity stake in Yahoo Japan Corporation; cash, cash equivalents and marketable debt securities; certain minority investments; and Excalibur IP, LLC, which owns certain patent assets that were not core to Yahoo's operating business."


 
Industry Perspectives
 
WannaCry Attacks Prompt Microsoft to Release Windows Updates for Older Versions
The Guardian (6/14)
Although Microsoft has not said what characteristics of the new vulnerabilities have led it to believe there is the potential for state-sanctioned attackers, the WannaCry reference has led security experts to conclude that the company is referring to leaked NSA hacking tools, released online by an entity calling itself The Shadow Brokers.
 

Facebook Is Testing the Addition of Pages’ Five-Star Ratings Results to Businesses’ Ads
Adweek (6/14)
Facebook confirmed that it is running a test allowing certain pages to include their five-star ratings results in their ads. Only ratings of four stars and above will be shown in ads, and pages that are part of the test group can easily opt out via their page settings.


Uber's Culture Problems Could Sink Its Self-Driving Future
Wired (6/13)
If Uber is to thrive in the future, Kalanick has said, it must master self-driving cars. Any competitor that tosses paid human drivers could undercut Uber's service with cheaper rides. But for Uber to get there first—or at all—it needs help. It needs partners.

 

Tim Cook Confirms Apple is Working on a Self-Driving Car System
Macworld (6/13)
In an interview with Bloomberg Television following the WWDC keynote, Cook described the autonomous driving system as 'a core technology that we view as very important,' but stopped well short of saying Apple was actually building its own car."

 
Research Insights
 
Smartphone Use Is Constant, Worldwide
MediaPost (6/13)
“The Interactive Advertising Bureau now reports that 63% of smartphone users operate their devices at least one every 30 minutes. The findings confirm that mobile use has become a 'worldwide phenomenon,' in the words of Anna Bager, SVP/GM mobile and video, at the IAB. The intense consumer activity is great news for mobile marketers.
 

More Enterprises Are Building Their Own Custom Mobile Apps
Computerworld (6/13)
The number of enterprises now building custom mobile apps—many of them simple apps designed to handle business processes—rose significantly in 2016, according to Gartner's annual study of mobile app development platforms.



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