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Top Stories IAB: First-Quarter U.S. 2017 Digital Advertising Hits $19.6B MediaPost (6/14) “First-quarter digital advertising earnings in the United States this year marked the highest ever, rising 23% to $19.6 billion, according to the latest IAB Internet Advertising Revenue Report released Wednesday by the Interactive Advertising Bureau (IAB).”
Who Will Buy The Toshiba NAND Memory Unit? Forbes (6/14) “Toshiba has to sell its lucrative NAND Flash Memory unit in order to avoid going into bankruptcy due to losses from its American nuclear power division. Toshiba, together with joint venture partner Western Digital, is the second-largest flash memory producer, after Samsung.”
Apple Hires YouTube Alum for Video Expertise Bloomberg (6/14) “Apple Inc. has hired Vijay Karunamurthy, who worked on early versions of YouTube and later co-founded a foodie app, experience that could be used to bring social and video features to the iPhone and other devices.”
New York Times Deploys Troll-Blocking AI Tech to Expand Reader Commenting Ad Age (6/13) “The New York Times is using technology from an Alphabet Inc. unit to let online readers comment on more stories, betting that machine-learning software will make it easier to encourage civil debate while avoiding insults, abuse and trolling.” Industry Perspectives Network Security Startup Balbix Launches with $8M Funding From Mayfield ITProPortal (6/14) “The Balbix predictive breach risk platform, which was developed for CISOs and CIOs, calculates and visualises an enterprise’s cyber-breach risk and resilience across all devices, users and apps in its extended network.”
Nokia Rolls Out Its First 'Petabit-Class' Router Network World (6/14) “With internet traffic set to triple over the next five years or so, according to recent estimates from Nokia and Cisco Systems, Nokia thinks the time is right for a new range of high-end routers that can boost core capacity by a factor of six—and even help 10-year-old devices to double their capacity.”
Instagram to Make It Clearer When Influencer Posts Are Paid Ads Bloomberg (6/14) “The company will let users who work with sponsors decide to tag a brand within their posts. If the brand confirms the relationship, the post will be marked as an ad with a 'paid partnership' tag at the top.”
Why Content Matters (No Matter What Type of Marketer You Are) MarketingLand (6/14) “The reasons for this are manifold. Yes, there’s content marketing, which has long been called the 'new black' in the marketing arsenal. Content marketing has risen to prominence for a slew of very, very good reasons. It’s customer-centric, rather than sell-centric. It’s about you rather than me, and it’s the marketing of attraction rather than interruption.”
Research Insights Is Content Marketing the Toughest Email List Growth Tactic? eMarketer (6/14) “Email is among the most powerful marketing channels available, but as brands work to grow their email lists, they’re finding that the most effective tactics can also be some of the most difficult to rely on.”
Getting From Sales Leads to Response MediaPost (6/14) “According to a new research report, 'Sales Lead Response', written & researched by Velocify.com, every sales leader wants to create a contact strategy that delivers the best results, visualizing the optimal customer experience from lead to conversion.”
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