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Top Stories Bosch to Build $1.1 Billion Chip Plant for Self-Driving Cars Bloomberg (6/19) “The factory in Dresden, Germany will start producing chips needed for autonomous vehicles, smart homes and Internet-linked city infrastructure in 2021, the world’s biggest car-parts supplier said Monday in a statement.”
Industry Perspectives Verizon's Oath CMO: Consolidation of Media Brands 'Inevitable' The Drum (6/19) “'We want to make it easier for people and not harder for people to buy. The volume of brands that we have...will not be helpful, so you can see consolidation from a brand stand point there,' confirmed Klein, but declined to give any further details on which companies would be affected.”
The Great Winnowing: Ad Buyers are Dropping DSPs to Reduce Fees and Duplication Digiday (6/19) “Brand clients are dropping DSPs that don’t provide access to unique inventory, said David Lee, programmatic lead at ad agency The Richards Group. A year ago, his clients used five to seven DSPs, but now they are only using three or four."
Listen In: Can B2B Marketers Shift to a 'Mobile First' Mentality? eMarketer (6/16) “In the latest episode of the 'Behind the Numbers' podcast, eMarketer analysts Jillian Ryan and Cathy Boyle discuss the ways that B2B buyers have shifted their behaviors around mobile, and the disconnect that exists between buyers' expectations and the customer experience.”
CIO Tech Poll: Economic Outlook 2017 IDG Enterprise (6/16) “The CIO Tech Poll: Economic Outlook 2017 study was conducted to gauge how current economic conditions are effecting tech spending plans among IT leaders. The results confirm that tech executives are managing multiple modes of IT delivery, with a greater focus on faster-paced/agile IT.”
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