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June 19, 2017

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Bosch to Build $1.1 Billion Chip Plant for Self-Driving Cars
Bloomberg (6/19)
The factory in Dresden, Germany will start producing chips needed for autonomous vehicles, smart homes and Internet-linked city infrastructure in 2021, the world’s biggest car-parts supplier said Monday in a statement. 


Google Reportedly Facing Record €1bn Penalty in EU Antitrust Case
The Drum (6/18)
There has been ongoing speculation around the payout Brussells will ultimately sting Google with, but fresh reports from the WSJ allege that this particular fee could reach as much as 10% of the tech behemoth's annual revenue, which was more than $90bn in 2016.
 

Bloomberg Businessweek Relaunches with a Subscription Model and Regional Versions
Adweek (6/16)
Bloomberg purchased the then 80-year-old Businessweek from McGraw-Hill in 2009. Since then it has dropped the uppercase W in the name, taken the magazine through a few previous redesigns and moved the site from a standalone to a vertical on Bloomberg.com.


Dentsu Aegis Network Acquires The Customer Framework in London
The Drum (6/16)
The deal is the latest in a rash of acquisitions for the network, which has also recently bought independent content agencyNovus in Singapore, SVG Media in India and Sri Lankan independent agency Grant Group.


 
Industry Perspectives
 
Verizon's Oath CMO: Consolidation of Media Brands 'Inevitable'
The Drum (6/19)
'We want to make it easier for people and not harder for people to buy. The volume of brands that we have...will not be helpful, so you can see consolidation from a brand stand point there,' confirmed Klein, but declined to give any further details on which companies would be affected.
 

The Great Winnowing: Ad Buyers are Dropping DSPs to Reduce Fees and Duplication
Digiday (6/19)
Brand clients are dropping DSPs that don’t provide access to unique inventory, said David Lee, programmatic lead at ad agency The Richards Group. A year ago, his clients used five to seven DSPs, but now they are only using three or four."
 

6 Trends Shaping IT Cloud Strategies Today
CIO (6/18)
Cloud computing has helped many enterprises transform their IT practices over the past five years, but experts agree that the market is entering a second wave for public, private and hybrid cloud services.


Apple is 'Pervasive in the Enterprise,' Says IBM
Computerworld (6/16)
Mahmoud Naghshineh, General Manager, Offerings and Solutions, spoke to me as IBM expands its MobileFirst iOS for the enterprise scheme. He echoes Mike Brinker, Global Digital Leader, Deloitte Digital, who last year called Apple’s products 'essential to the modern enterprise.'

 

What the Whole Foods Acquisition Will Do for Amazon
VentureBeat (6/16)
While the move may come as a shock to many (grocery chain investors have been particulary jumpy), it makes sense for Amazon on many fronts. Amazon reportedly considered a takeover last fall, so today’s announcement is the result of at least several months of due diligence and planning.
 

Listen In: Can B2B Marketers Shift to a 'Mobile First' Mentality?
eMarketer (6/16)
In the latest episode of the 'Behind the Numbers' podcast, eMarketer analysts Jillian Ryan and Cathy Boyle discuss the ways that B2B buyers have shifted their behaviors around mobile, and the disconnect that exists between buyers' expectations and the customer experience.

 
Research Insights
 
Comparing Responses to In-App and Mobile Web Ads
eMarketer (6/19)
The May 2017 Interactive Advertising Bureau (IAB) study found 47% of smartphone users worldwide took some sort of action after seeing an ad in a mobile app, while slightly fewer users (45%) who saw an ad on the mobile web took action.
 

Salesforce Is Most Used Email Service Provider For Marketers, Report Says
MediaPost (6/16)
In Litmus’ 2017 State of Email Workflows report, the email testing service polled more than 3,500 marketers to evaluate the most popular services that email marketers use to design and send their email campaigns. The results suggest that Salesforce is the dominant email service provider in the market.


CIO Tech Poll: Economic Outlook 2017
IDG Enterprise (6/16)
The CIO Tech Poll: Economic Outlook 2017 study was conducted to gauge how current economic conditions are effecting tech spending plans among IT leaders. The results confirm that tech executives are managing multiple modes of IT delivery, with a greater focus on faster-paced/agile IT.



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