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June 2, 2017

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SourceMedia Unveils New Outstream Video Ad Formats
MediaPost (6/2)
SourceMedia has continued its digital reinvention in 2017 with the launch of a new 'in-article' outstream video ad unit. The B2B publisher will now provide outstream video impressions embedded in the company’s various content verticals.
 

BlackBerry Jumps After Citron Research Cites ‘Game Changer’ Tech
Bloomberg (6/1)
The stock gained 7.9 percent to $11.40 at 1:20 p.m. Thursday in New York, after earlier hitting $11.74, the highest intraday price since January 2015. Citron recommends investors buy shares, arguing the company will reach $20 in 24 months.
 

Western Digital Plans New Offer for Toshiba Chip Unit
Bloomberg (6/1)
Western Digital Corp. plans to present Toshiba Corp. with a revised offer for its memory chip unit next week in order to resolve an increasingly bitter conflict over the future of a business the two companies jointly own, according to a person familiar with the matter.


WPP Merges MEC and Maxus to Fund Essence Expansion
The Drum (6/1)
WPP's GroupM has consolidated MEC and Maxus amid what it described as 'a very competitive marketplace' with cost savings from the merger to be used to fund the expansion of digital ad agency Essence. In combining 15-year-old MEC with nine-year-old Maxus, WPP is looking to save money by cutting back on office space, IT and staff.

 

Google Is Getting Ready to Make Changes to Chrome That Could Block Bothersome Ads
Adweek (6/1)
Early next year, the search engine browser will come pre-installed with ad-blocking technology to automatically filter ads that are deemed to be too annoying or burdensome. According to a blog post published today by Google, Chrome in early 2018 will begin blocking all ads that don’t comply with the Better Ad Standards
 

Promoted Content
 
Tech Content Marketing 2017: Benchmarks, Budgets and Trends
Content Marketing Institute, Marketing Profs
Content Marketing Institute’s latest research shows technology marketers are more committed this year to increasing their content marketing efforts. However, only 24% of tech marketers say they are extremely or very successful with their overall approach to content marketing. So what specifically about their content marketing approach isn't working?

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Industry Perspectives
 
Understanding China's New Cybersecurity Law
eMarketer (6/2)
Apple is a prime example of a foreign company that has strained itself to adhere to China’s online content regulations in the absence of clear guidance. In April, regulators fired a warning shot at the firm by publicly requesting it more carefully screen live streaming apps to ensure they were in compliance with content laws.
 

Twitter COO Rules Out Charging All Users for Premium Subscription Services
The Drum (6/2)
Twitter has dismissed out-of-hand suggestions it might levy fees to all users after COO Anthony Noto declared such a move did not sit well with its wider ethos of open access. Addressing delegates at Code Conference, Noto conceded he would be willing to add premium subscription services in specific areas, such as TweetDeck, but ruled out any universal implementation.


ISBA and IPA Look to ‘Galvanise’ Advertisers with Rallying Cry for More Data Accountability
The Drum (6/1)
In a research paper released today (1 June), the two industry bodies laid out why marketers need credible data, the perceived barriers to achieving it and, crucially, what they should be asking of all their media suppliers. Key questions the paper raises include: 'who gathers the data?'; 'how is it processed?'; 'has the data been independently audited?'

 

Microsoft Gives Developers More Machine Learning Ammo
VentureBeat (6/1)
The next version of Microsoft’s open source machine learning tools arrived to give developers a hand in creating intelligent systems. The Microsoft Cognitive Toolkit (previously known as CNTK) provides a set of tools to help developers build systems based on deep learning, without requiring PhD-level knowledge.
 

Why Marketers Need to Invest in Authentic Long-Form Storytelling
Adweek (6/2)
“Consumers overwhelmingly support brands that do good, and this is especially true of millennials. According to a recent Brookings report, roughly 90 percent of young people favor brands that are committed to good causes.

 
Research Insights
 
What Marketers Need to Know About Smart Cities
eMarketer (6/1)
“A Black & Veatch study found that advertising was among the methods that US city-planning professionals were using to monetize their smart-city initiatives. Intersection is part of a consortium working with New York on the LinkNYC program, which is replacing some of the city’s pay phones with kiosks that provide free, high-speed Wi-Fi, phone charging, information services and display screens that serve up a mix of public service messages and advertising.”

 

A Lack of IoT Security Is Scaring the Heck Out of Everybody
Network World (5/31)
The study, which surveyed 553 enterprise IT decision-makers, found that 78% of respondents thought that it was at least somewhat likely that their organizations would experience data loss or theft enabled by IoT devices within the next two years.



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