Amazon Has Surged Ahead of Facebook, AT&T and Visa in Ranking of World’s Most Valuable Brands Adweek (6/5) “Google (1st), Apple (2nd) and Microsoft (3rd) remain the globe’s most valuable brands, according Kantar Millward Brown’s study. Amazon’s value, per the study, increased 41 percent since last year, when it ranked seventh on BrandZ’s list. And as the stats reveal, Google and Apple are the world’s most valuable brands by a wide margin.”
WSJ Ends Google Users' Free Ride, Then Fades in Search Results Bloomberg (6/5) “After blocking Google users from reading free articles in February, the Wall Street Journal’s subscription business soared, with a fourfold increase in the rate of visitors converting into paying customers. But there was a trade-off: Traffic from Google plummeted 44 percent.”
Snap Said to Acquire Placed for $125 Million to Track Ad Effects Bloomberg (6/5) “Placed is Snap’s most significant purchase since its March initial public offering, in which it raised $3.4 billion. The company has been on the lookout for deals and strategies that will help it make the case that its ads offer a return on investment, as it looks to boost sales.”
WWDC 2017 Keynote: Taking It All In Macworld (6/6) “Not only did the company announce the forthcomingiMac Pro, whose existence was strongly hinted at during that briefing, but it offered speed improvements across the entire line of laptops – including the addition of Kaby Lake processors to the MacBook Pro line that was only introduced eight months ago.”
AT&T’s Purchase of Vyatta Software Bolsters Its Virtualization Push Network World (6/5) “Last week, AT&T agreed to buy Vyatta Software’s network operating system, distributed services platform, software still under development, existing software licenses, and related intellectual property and other assets – including the vRouter product line. It will also acqui-hire some Brocade workers, mostly in California and the U.K.”
Fighting Duopoly, Publishers See Added Value In Programmatic Marketplaces MediaPost (6/5) “Content creators need to build their businesses 'around the fact your consumer is engaging and discovering content – at the very least, lifestyle content – through social platforms and not through search,' said Dan Lagani, president and CRO of Diply. He added publishers their businesses to resonates on mobile and be video-driven.”
Marketing and Selling Effectively Through LinkedIn Requires Focus on Social The Drum (6/5) “'For me LinkedIn is more about a content platform to create and share with like-minded peers, who I happened to be connected with. It has the benefit to be able to connect with individuals across the globe and have conversations with them,' said Nicholas Kontopoulos, global vice president of fast growth markets marketing, SAP Hybris, who was LinkedIn’s most engaged marketer in Singapore in 2015.”
HPE Highlights Innovation in Software-Defined IT, Security at Discover CIO (6/5) “There is plenty of competition in the market for converged and hyperconverged data center systems, but at the moment HPE has the lead in composable infrastructure, a term gaining currency in the system management world. Composable infrastructure allows data center managers to deploy infrastructure resources using software commands.”
Research Insights Listen In: Which Industries Spend the Most on Digital Advertising and Why? eMarketer (6/6) “eMarketer's Oscar Orozco and Patricia Orsini break down digital ad spending by industry. How do different industries allocate their budgets for digital advertising, and what's behind their spending decisions?”
